Improved Reporting Tools and Features in the November 2011 Microsoft adCenter Upgrade

Today, we are pleased to introduce our new and improved reporting tools and features. These are being rolled out just in time before the holiday season kicks in so you can really put these to test and make the most of them. 

Here’s what’s new…

•    A new improved Opportunities Tab that includes bid suggestions for exact/broad match and In-line editing. With this new feature you can easily address underperforming bids to target more volume

•    A new Share of Voice feature that quantifies missed impressions in Account, Campaign, and Ad Group performance reports and helps prioritize optimizations more effectively

•    An upgraded Homepage Dashboard with a new feature to track campaign performance more easily

•    An improved historical and aggregated Quality Score data in reporting so you can view your aggregated quality score by time frame, including hour, day, week, month or a summary. This helps provide better insights into opportunities for improvement
•    An upgrade to Change History reports so you can view changes made to targeting, and gain better insights into campaign performance related to targeting changes

•    Last, the new Keyword ID field designed to make it easier for API users to update their bids

 
More improvements we’ve made…
•    We modified the payment system so if you choose to change from invoice billing to credit card billing, you can do so  easily right within adCenter
•    We upgraded budget calculation to calculate your monthly budget by multiplying your daily budget amount by the actual number of days in the month instead of the average number, to help reduce cases of campaign pause for months with 31 days
•    We’ve updated the way our system examines special characters during the editorial review process to more efficiently identify errors versus special characters

If you missed them, within the past few days we announced major improvements to adCenter web and desktop to help you simplify your campaign management and make adCenter more intuitive and efficient.  Be sure to review those posts as well to ensure you're up-to-date on all the new features and functionality. 

Remember, you can also track new updates by looking at the ‘what’s new’ feature placed in the answer bar. We hope these features and upgrades will help you enhance your campaigns and unlock more volume for your campaigns on Bing and Yahoo! Search. 

As always, feel free to leave comments, questions and feedback in the comments section below.