Bing/Yahoo! Search Partnership | Update on Bing Webmaster Tools and adCenter Feature Set at PubCon 2011 #pubcon

It's been over a year since the Bing | Yahoo! Search Alliance fully rolled out in North America. Here is an update on how market share continues to grow, and learn about the latest and greatest adCenter features we have on tap.  Our session was moderated by Microsoft’s Derrick Wheeler, with insight sharing from Duane Forrester – Bing Sr. Product Manager, and Dave Feldman – Bing Evangelist with Microsoft Advertising.

Update: Here is the latest and greatest. Bing Web Master Tools

• Expanding crawl details information
• Active email alerts –  If Bing finds malware on your site we’ll ping you
• If Bing sees you blocking content, we’ll ping to ask to make sure you don’t want it crawled
• URL Normalization –
• Cannibalize more of those pesky URL parameters
• Now 50 parameters (used to be set at 25)
• Deeper data in Index Explorer -
• See more, do more
• DNS Verification -
• Large one for bigger web sites
• adCenter data integration -
• Keyword Ad Position – great way to see opportunities for search advertising

The Search Alliance - Number one priority: Deliver Volume

• Consumer Experience
• adCenter Enhancements

Detail of the Alliance | a quick review

• One platform, two audiences
• Distinct User Experiences
• Yahoo! support premium
• MS supports self-serve customers
• Duration of deal 10 years

1. Why did we do it? More volume with less effort: 6.2 million Monthly searches
2. adCenter - New and Improved! adCenter Desktop - Import Campaign Feature

• Wizard to import adwords into adCenter to make easier

Quality Score – provides transparency

• Keyword relevance score
• Landing page relevance score
• Landing page user experience score
• Historical QS and Aggregated QS
• *Does NOT affect your rank or CPCs

Budget management

• Daily Standard
• Daily Accelerated
• Monthly Accelerated options

Location targeting – pilot

• Simplified targeting
• Industry standard
• More relevant volume, less time
• Target by physical location or location and intent
• Deeper engagement through Rich Ads in Search
• Stronger brand presence
• Leverage video assets
• 25%-49% higher CTR
• In-depth reporting

What’s coming!

• Negative exact match coming soon
• Ad delivery status
• Impression share reporting – see lost impressions
• Available from your rep and download from adCenter soon
• Mobile targeting and tools (pilot) this fall
• Mobile device, table and OS targeting

adCenter Roadmap focus areas: Focus on innovation and global scale

• Simplicity and Power
• Ad Innovation
• Utility and Effectiveness
• Global Scale – Bing to power search in 39+ markets

Continue to get the latest information from PubCon 2011 by following us on Twitter @adCenter

Thanks!

Jennifer Jones