New Video: The adCenter Desktop Import Campaigns Beta

Superb feature included Microsoft. I am sure it will be welcomed by many of the advertisers who really want to import their Google Adwords campaigns into Bing adCenter without much of the efforts.

very nice, unfortunately only in USA, not yet for Indonesia

I didn't notice any global bidding update options for the import. I have different bidding scenarios for Yahoo/Bing than I do for Google. Is there any way to individually and/or globally adjust (on a percentage basis) bidding values during the Google AdWords import?

Ideally options would include:

by Keyword

by AdGroup

by Campaign

When importing campaigns from Google, I ran into two match type issues.

The first was an issue with Google's modified broad match type.  AdCenter doesn't support modified broad (e.g +keyword) so all those +keywords are now useless.  I'd like to do a global find and replace to get rid of the +, but when I try it in the Desktop tool it doesn't change anything, and when I have tried exporting the file into a csv and using find & replace, then uploading the changes using the DEsktop tool, it doesn't pick up on the keyword modification.

The second is an exact match type issue. In Google you're able to run [keyword exact] and [exact keyword] as two separate keywords, but in AdCenter this is giving me a duplicate keyword error.  Is there any way around this?  And if not, is there a fast way to delete the "duplicates"?

many thanks

@Barry: Thank you for the feature suggestion. At this time, there is no way to set fixed bidding changes to be applied automatically when sync-ing between the platforms. To account for bidding differences in the current state, I would recommend...

1. Importing your entire account as-is for your first import

2. Make your bid adjustments using to your imported set using the 'Change Bids' button in the Keywords tab. This will allow you to adjust all your bids by a fixed amount or % -- it's an extra step, but should be able to get you what you want

3. Go back to your 'import settings' screen and uncheck the AdGroup and Keyword Bids to prevent your changes from being overwritten as part of future syncs.

NOTE: This is obviously not full automation of the bidding adjustment, but might be a relatively simple way to maintain those independent bid strategies.

@Cara dB: KWs imported using Google's modified broad match w/ "+" will be presented as-is in adCenter, but will behave as if those +'s weren't present. adCenter ignores extraneous characters like this within the KWs. For this reason, you may see cases where when these extra characters are ignored - adCenter treats them as duplicate.

To remove the "+" at import, I recommend the following. When your import new items from Google for the first time, you need to perform the 'replace' operation before uploading your KWs to adCenter. If you navigate to the KWs tab, CTRL-A to select all your KWs and then use the 'Replace' Button located at the base of the screen. Type "+" in the Find What box, and leave the Replace With box blank. This will remove all of the modifiers from your KWs before they're uploaded to adCenter.

NOTE: It's crucial that you perform this replace BEFORE you sync your new KWs to adCenter. Once they're sync'ed, you will be unable to change the KW text.

At the risk of over-explaining, once adCenter has assigned a KeywordID to your KW, you cannot change the text of the KW. This prevents the case where you could create the KW 'red roses' and then later change that KW to 'black roses' -- Once the 'red roses' KW was created, performance starts to be logged against that ID, so a new KW is required in order to generate unique performance for 'black roses'.

@Cara dB: To you second issue regarding exact-match dupes. You should not receive and error for duplicates on exact match unless the words in the KW match exactly. For example, red roses and roses red are both unique non-duplicate values in adCenter.