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If you’re new to adCenter and haven’t yet tried out the adCenter Desktop, you can learn more and download it on the adCenter Downloads page.
For you Desktop veterans, we’re happy to announce that the November 2011 Desktop Update brings with it a milestone: as of this release, the Desktop is now officially out of Beta! Thank you for not only using the tool, but for providing us with your candid, actionable feedback… keep it coming!
This release of the Desktop was developed to help give you more control over managing some of the tool’s more complex tasks, making your Desktop session a simpler experience and a more efficient use of your time.
Read on for a quick walk-through of what’s new…
Welcome Screen
A new Welcome Screen takes you on an end-to-end tour of the Desktop tool to help you get setup and started fast. Learn about new features and how to get the most from them.
Clipboard Support
Clipboard support enables basic copy and paste functionality so that you can quickly and easily copy data and move it to, from, and within Desktop.
Datagrid and Edit Pane Updates
Several updates improve the way you work within the datagrid and edit pane–simplifying common tasks and allowing you to get more done in less time.
Bulk Bid Suggestions
Bulk bid suggestions offer more than 1,000 keywords and let you easily apply changes.
Default Location Targeting
Targeting is simplified with a default based on your account location (determined by the language listed in your Desktop settings). Additionally, the Import CampaignsBeta feature has been expanded to allow you to easily and directly import your Google AdWords campaign data into Desktop.
NOTE: Mobile campaign data is not supported at this time through the Desktop, but we do plan to support this functionality in the future.
For more information, check out the Desktop release notes on MSDN.
What do you think? Comments, questions and feedback are all welcome and encouraged… just leave them in the comments section below.
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The enhanced AdWords import tool should be a big help. I never could get "the old way" to work properly.
Hey Tina, can you please elaborate on how exact match negative keywords work now w/ AdCenter Desktop 8.1? One of my broad keywords is 'ice cream' but i notice the exact term 'cream' coming up in my SQ performance report.. can I add 'cream' in as an exact match negative, as I would in AdWords? (extreme example, I wish I was doing SEM for Ice Cream.....)
Thanks guys the new UI's are a HUGE improvement!
Definitely moving the the right direction! The location of negative keywords within the adCenter browser UI and the desktop tool still really bugs me. It takes too many steps to see the negative keywords at each level. I would like to be able to see all of my account negative keywords on the desktop tool in the same way I see my biddable terms. Because the negative match types are so different between AdCenter and AdWords, I end up having to go into each ad group and campaign level to edit the negatives after I use the nifty new desktop import campaigns beta. Way too time consuming.
@Shaan - Yes, you can add [cream] as an exact match negative just as you would elsewhere. The exact match negative KW feature we released today to work w/ the latest version of adCenter Desktop allows you to utilize the same behaviors you're used to on AdWords. In this case, you should load [cream] as an exact-match negative. You'll want to make sure you're doing this in the latest version of adCenter Desktop or the recently updated adCenter Web UI using the []'s to designate.
@Christine - Thank you for the feedback. I completely understand your pain point here. While I cannot offer any immediate alternative to how you're currently managing, I can let you know that we're already hard at work in our design labs and development groups to deliver improvements to streamline your negative keyword management process. No dates/specifics to announce at this time, but something you can look to see us address as we continue to push enhancements to adCenter. Thank you again for the feedback.