Don't Underestimate the Power of Small Business Blogging

Regardless of the size of your business, running a blog on your website can provide you with some great opportunities. Successful websites are constantly changing and providing new content to its users so don’t allow yourself to be at a disadvantage by not utilizing such a useful marketing tool. In today’s social media driven world, users expect updates, new information, and innovation from companies. By updating content on your website on a regular basis, consumers will return to engage with you, follow your brand, discuss it with their peers through various outlets, possibly transforming into customers.

Give your business a voice

As a business owner or marketer, one of the best ways to get your news, products, and services out there is through blogging. A small business blog is an excellent platform in which you can create a voice for your company, raise awareness, and share information all while expanding your brand. If you are working with a smaller marketing budget, allocating funds to hire someone to manage your social media campaigns, including your blog, can be quite successful in getting your name out to the masses online through this relatively inexpensive marketing method. Compared to other forms of online marketing, blogging may just be one, if not the least expensive form. No one knows your products or services better than you, so begin writing and get your audience engaged.

Create shareable content

Shareable content will naturally be re-shared so create blog posts that your audience may find useful, interesting, and share-worthy. Write about news relevant to your industry, updates about your own products or services, and other topics that may interest your target audience. Generate resourceful content that can become viral and can assist in your company’s growth through brand awareness. Refrain from making sales pitches in your posts, if what you post is interesting or helpful to someone, others will check you out. Use your business blog to become an expert in your industry.

Social Media and SEO

With search engines incorporating social media signals into their algorithms, we are starting to see just how important social media can also be from a search engine ranking perspective. By curating content on your website through means of blogging, having your readers share your content with their social circles, can help your business rank better in search results. As social signals continue to become a factor for affecting search results, it is important to curate new content and share it via various social media outlets to improve your ranking amongst competitors.

Using your blog to market yourself can be helpful in several areas and can be worth investing time in. Give your business a voice, create shareable content, and use your company blog to expand reach and visibility. Don’t underestimate the power of blogging and what it can do to help your business. Like all other forms of successful marketing, social media and blogging require time and patience, however it will make you stand out as a business and improve your overall presence online. Why wait? Get to it!

Akvile Harlow is the Search Engine and Social Media Marketing Manager at Third Door Media where she focuses on expanding reach and visibility of their global conference, Search Marketing Expo (SMX). Focusing heavily on Paid Search and Social Media Marketing throughout her career, she has assisted in the online growth of a variety of ecommerce, healthcare, and marketing companies. For more information about SMX or to get in touch, contact Akvile on twitter.