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Over the past few months we’ve made some changes to ensure that the information and insights we’re delivering are as useful and as relevant as possible to you, whether you’re an advertising agency executive or a small business owner running your own online marketing campaigns.
First, we announced that there would be a new, toggled view of the main Microsoft Advertising site designed with the intent of organizing content by audience, whether Marketers & Agencies or Small to Medium Business (SMB) Owners. Next, as the Microsoft Advertising blog is primarily geared towards the Marketer and Agency crowd, we started adding adCenter blog posts that go beyond topics specific to PPC, but speak to the challenges and obstacles common to many SMBs. Now, we’re taking the next step in our evolution by splitting our Microsoft Advertising Community page the same way; we’re happy to announce the debut of our brand new Facebook page, Microsoft Advertising for Small Business.
If you already like our existing Facebook page, but find yourself skimming over the content that’s most relevant to the Marketer and Agency crowd while looking for the adCenter and SMB posts, you’re the reason why we’re making this change. Going forward, the existing page will house content most relevant to the marketing and advertising professional industry, whereas this new page will be all about advertising options, insights and advice for small to medium businesses.
Keep in mind that the content you’ll see coming from this new page won’t be just a syndication of the adCenter Blog—though all our posts will go up there—we’ll also be sharing news and articles from other sources that cater to small to medium business owners. Our goal is to deliver timely, useful information that will help you be more successful as both an advertiser and a business owner.
Help Us Spread the Word and Win* Cool Stuff!
To celebrate the Microsoft Advertising for Small Business Facebook page launch, we’re giving away some spiffy stuff to four lucky followers of @adCenter on Twitter: a long-sleeved Microsoft Advertising Community t-shirt (1 winner) and some Bing/Yahoo! Search water bottles (3 winners). Just follow @adCenter and tweet this message (you must include the adnews.ms link and the hashtag in order to qualify):
Via @adCenter We have a new #SMB FB page! RT to be entered to win* an MSA shirt or a Bing/Yahoo! water bottle http://adnews.ms/n71X2b #FBSMB
We’d love to know what you think about the new page and are open to suggestions for what you’d like to see us post there – just leave a comment below!
*No purchase necessary. Open to legal US (+DC) residents 18+. Ends September 23, 2011. See Official Rules.
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helpful.
Nice page but I guess still a long way to go...