Small Business Advertising 101: Information, Tools and Resources from Microsoft Advertising

Whether your new to online advertising or a grizzled veteran, the more information you have at your disposal, the more successful you’ll be.  While you may be aware of your options for learning more about adCenter and pay-per-click advertising both here on the Community site as well as via the Help links within the adCenter user interface, you may not be aware of some of the other resources located on our sister site, Microsoft Advertising for Small Businesses.

With that in mind, here’s a quick reference guide pointing you to some of the support offerings there… feel free to bookmark this post for future reference:

adCenter Resources:

• adCenter Support Center
• adCenter Help
• adCenter Editorial Guidelines
• Microsoft Accredited Professional Program

adCenter Campaign Management Tools:

• adCenter Desktop
• Microsoft Advertising Intelligence
• Ad Preview Tool
• adCenter Keyword Research (must be logged into adCenter)

Other Microsoft Advertising Options for SMBs:

• Bing Shopping Information
• Bing Business Portal Information
• Microsoft Content Ads Information
• Microsoft Mobile Ads Information
• Microsoft Display Ads Information
• Reseller Program Information
• Social Marketing Whitepaper

Is there a topic you’re looking for information on that you haven’t seen addressed here or on the SMB site yet?  Let us know in the comments!

Thanks for reading,

Tina Kelleher, SMB Community Manager