Vertical insights are no stranger to the adCenter Blog, we’ve been posting industry trends, campaign management tips and keyword lists specific to niche advertisers since 2008.  You’ve probably seen recent posts like these from our Vertical Specialists, Peter Haubold, Erin O’Donnell and Michael Mostert.  While all this great information typically makes its way onto the adCenter Blog calendar when anticipated season spikes are looming on the horizon, there hasn’t been a single spot where you could go to review the latest trends and tips whenever you needed them… until now.

Not long ago, we announced that the Microsoft Advertising site had been re-designed to introduce a toggled view: one for marketers and agencies and one for small to medium businesses.  Continuing on with our efforts to provide more relevant information broken down by what’s most important to you, Dear Advertiser, a new section has just debuted on the SMB site that delves into vertical insights specific to particular industries:

 

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In addition to the above information, there’s also helpful suggestions for ad copy, targeting and extending your reach via content ads.

If you don’t see a vertical that’s applicable to your business on the site right now, keep checking back on the Vertical Insights page -- a new SMB vertical will be added each month for the next 6 months.

So, what do you think?  Is this something you think you’ll use when you’re planning out your next ppc campaign?  Let us know in the comments!

Thanks!

Tina Kelleher, SMB Community Manager