Here at adCenter HQ, we know that the world of Paid Search can be a daunting and intimidating place. Filled with confusing acronyms (CTR, PPC, ROI), complicated technology and mind-boggling concepts, it can be enough to make you slam your laptop shut and commission another magazine ad instead. But doing that can mean your business missing out on millions of new customers, brand awareness and ultimately, pots of money.

So, to try and make paid search into a simpler, welcoming and sunnier place, we thought it would be a good idea to write a series. We’ve split everything you could possibly need to know into bite-size chunks and will be featuring one topic a week for the next few months on this blog. Here’s the timetable:

Blog Subject

Blogger

Pay Per Click (PPC) for SMB Part 1 - Paid and Organic Search

Amit Shah

Pay Per Click (PPC) for SMB Part 2 - An Introduction to Bing

Rob Adamson

Pay Per Click (PPC) for SMB Part 3 - An Introduction to adCenter

Tom Raffe

Pay Per Click (PPC) for SMB Part 4 - An Introduction to adCenter Desktop

Tom Raffe

Pay Per Click (PPC) for SMB Part 5: The Microsoft Advertising Intelligence Tool

Katrina Morris

Pay Per Click (PPC) for SMB Part 6: How to Set up a New Microsoft Advertising adCenter Account

Kate Lefley

Pay Per Click (PPC) for SMB Part 7: How to Find Keywords

Sam O’Brien

Pay Per Click (PPC) for SMB Part 8 – How to Write Great Ads

Grace Yeboah

Pay Per Click (PPC) for SMB Part 9 - Bids & match types

Akhila Sheshadri

Pay Per Click (PPC) for SMB Part 10 - Negative matches

Raman Jhooti

Pay Per Click (PPC) for SMB Part 11 - Understanding all of the key performance indicators & reports

Charlie Tupman

Pay Per Click (PPC) for SMB Part 12 - How to maintain and improve your account

Zahid Saddique

And here’s a silly photo of the people who will be writing each blog (from left to right: Charlie Tupman, Amit Shah, Raman Jhooti, Veronica Muzio, Tom Raffe, Sam O’Brien, Grace Yeboah, Zahid Saddique, Libby Thomas and Akhila Sheshadri).

image

And if you’re wondering why we all look a bit strange, it’s not because we live in the Wild West, but because each blog will use the fictitious ‘Shah’s Cars’ second-hand automobile dealership as a theme. We’ll effectively be setting up Shah’s Cars very first paid search account, in the hope that our blogs will help you to do the same for your business.

Thanks a million, and please pop back for our first blog in the series next week,

Libby

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