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You asked for simpler budget options in adCenter, and soon you’ll have them! We’re making several changes to the adCenter budget options that will make managing your campaign budgets easier than ever.
Daily Budget change
What it means
In the Daily Budget option, you will no longer have to specify both a daily and monthly maximum amount. Instead, you will only need to specify a daily amount.
o When using the Daily Budget option, you’re required to also enter a monthly maximum amount.
o You’ll only need to specify how much you want to spend each day. The adCenter system will then multiply your daily maximum amount by the number of days remaining in the month to calculate your monthly maximum amount.
How it impacts you
Both your daily and monthly maximum amounts will be visible to you, but the need to just enter one will help make it easier for you to manage your budgets
o It will automatically take effect for new daily budget campaigns you create. o The monthly maximum amounts you’ve specified for existing daily budget campaigns will continue to be in place unless you edit the budget.
o It will automatically take effect for new daily budget campaigns you create.
o The monthly maximum amounts you’ve specified for existing daily budget campaigns will continue to be in place unless you edit the budget.
o adCenter will switch all daily budget campaigns to use system-generated monthly maximums. o Once your daily budget amount is used to calculate your monthly maximum, your campaigns could see an increase in the monthly maximum, resulting in increased monthly spend.
o adCenter will switch all daily budget campaigns to use system-generated monthly maximums.
o Once your daily budget amount is used to calculate your monthly maximum, your campaigns could see an increase in the monthly maximum, resulting in increased monthly spend.
Prepare now
Now is a good time to evaluate your daily budget amount to ensure that it reflects the total amount you target to spend in the month. That way you’ll be ready when your daily budget amounts are used to set your monthly maximum amounts for all your campaigns with daily budgets later this summer.
NOTE: This change only impacts the Daily Budget option. If you prefer to manage your budgets on a monthly level, you can still take advantage of the Monthly Budget options.
Keep in mind
adCenter will deliver your ads as frequently as possible while maintaining your daily budget amount. Once a daily budget amount is reached, adCenter will stop delivering your ads until the next day. On any day within a month, adCenter may overspend your daily budget by a small amount, which makes up for days when you do not deplete your daily budget. Regardless of any daily budget overspend, you will not be charged for spend in excess of your monthly maximum amount.
Thanks!
Tina Kelleher, Small/Medium Business Community Manager
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I will be waiting for this option eagerly.
Thank you for the update. This is a long overdue improvement and good to see Microsoft implementing it.
I prefer a choice like it is now. The new system is more likely to cause over spending and is not necessary. The New change will cause more interaction on us and likely to cause me NOT to USE your service as much. Too easy to go over wanted budget. I would much rather you leave thing as is.
What!? The Monthly Limit was a great way to control expenditures. Google provides many ways to set limits, daily and monthly. They also allow a deposit into the account instead of auto withdrawal.
This is not an improvement. You should give your customers the option to do BOTH.
This is by NO means an improvement !!
You took away an option ( which is to front load ads early in the month on some campaigns) & in return we received less flexability & more expense.
Thanks 4 nothing.
A question for ADRIAN, Do you work 4 MSadcenter or is it one of the credit card companies?
Dear Tina Kelleher
This is by no means an improvement for business owners.Your explanation that any business owner would knowingly agree to pay 3 times , a 300% increase in advertising costs is ludicrious and excessive. Microsoft Adwords is gouging small business.
Ed
Calgary,Alberta
I really thought the daily/Monthly combination as it is now (or before) WAS an improvement over the Yahoo "daily" budget. I like the idea that if I don't spend my daily budget each day during the month, the last days of the month will get additional funds to run additional ads. What in the world were you thinking? Any one think of asking the users? I saw no "query" about this.
I would not call this an improvement. I prefer to have both daily AND monthly limits. My clicks often come in spurts, not evenly each day of the month. Please reconsider!
It seems there's some confusion around this, apologies if the post wasn't clear.
1.) We are not taking the control of managing your budget at the monthly level away; you will still be able to set your campaign budget at a monthly level with the Monthly Budget Option.
The change is only when you choose to manage your campaign daily instead of monthly, you don’t have to set a monthly limit, just as you don’t have to do that in Google. If you choose to manage your budget daily, adCenter will take your daily budget and use that to limit your daily spend. So, you can choose to set you budget for the whole month or at a daily level. You still control how to pace it, none of that control is going to go away.
2.) To address other concerns about adCenter overspending your budgets, the monthly cap makes sure that we do not spend more than what you budget for the month, whether you set it at a daily or monthly level. If there is any overdelivery to the monthly cap, adCenter will automatically credits back the balance.
One thing to note here is that if you are using a daily option today and setting a monthly cap which is lower than daily *30.4, you should go and change your daily budget amount to reflect what you intend to spend over the month. You can lower it to match the monthly limit you had set, or if the daily spend is what you intend, then you can keep it as is.
Please let me know if you have any further questions or concerns.
If Being able to manage your budget on a daily & monthly basis for each campaign remains, well then that is a good thing, but I'm not sure what has changed ( I hope not much).
The before & after example in the table indicates that if we want to limit our monthly spend to a given amount, the daily spend needs to be 1/30 of your monthly budget or $1 in the example. For most of my campaigns that would mean that they would likely be live for a few minutes a day, just after midnight, & go offline at 12:10 am each morning !
What is most important to me is what you are going to charge my credit card & when; it's already been charged $761.87 this month?
More stress is not what I'm looking for from my advertising partners. . . . .
Hi Tony,
I forwarded your message to one of our product managers and he'd like to better understand your situation... can you please email your contact details (phone or email, whichever you prefer) to me at tinakell@microsoft.com?
Will this change the Budget spend until depleted option? as this is the Best option only MSN AdCenter campaigns have (MSN beats Google AdWords via this Budgeting option). Google do have prepaid option but not this option.
this just made managing my campaigns a lot harder actually. I have to go through all of my accounts/campaigns and make sure the daily spends will come out to what I had previously had as my monthly budgets. The monthly budget feature made managing a large number of campaigns quite easy and now my monthly budget numbers are just my daily budgets multiplied by ~37.5. It was the only thing that microsoft did better than google. I never even paid attention to the daily budgets previously. people don't set a budget for a day when they are allocating their advertising $'s, they set them up monthly usually.