Video: Small Business PPC 101 Tips at SES NYC 2011

Video: Small Business PPC 101 Tips at SES NYC 2011

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Yesterday at SES New York, Bing and Yahoo! held a joint session – “What Every Paid Search Advertiser Needs to Know about the Bing/Yahoo Search Alliance” - which included much of what Phil wrote in his State of the Union post yesterday.

Joining them on stage was Matt Van Wagner from FindMeFaster.com and David Szetela from ClixMarketing.com, who gave the assembled throng some great insight into how their agencies approach search advertising on Microsoft adCenter.

I caught up with them after the session and asked them for some tips for small businesses dipping their toe in PPC, and asked for some ideas on what they should be thinking about when it comes to SEM.

Enjoy!

And if you have any questions, ask below and Matt and David will be happy to answer them for you.

Check out more of our coverage from SES New York.

More soon...

Mel

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  • Good video for every internet marketing professional, has good tips.