Account Bingification for Dummies – How to Convert your Google Adwords PPC Account to Microsoft Adcenter… Part 2

Account Bingification for Dummies – How to Convert your Google Adwords PPC Account to Microsoft Adcenter… Part 2

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Last time we touched on the why and the how of account Bingification. In part 2 I shall go into more detail on how exactly to do that, what to look out for and what to avoid. My step by step instructions should guide you through the process in style and, if that isn’t enough, I will include a handy PDF cheat sheet for you to download as well.

Here we go…

How to Convert your Google Adwords Account to adCenter

1. Import your prepared Google Sheet into adCenter Desktop using the 'Import Account Icon' 

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2. Choose the “Import from Google” option and click next.


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3. Carefully check your Google Sheet in Excel and find the Deep Link URLs

• If they are next to the Ads column, select Ads.

• If they are next to the Keywords column then select Keywords

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4. Follow the on screen instructions and import your Excel file.

Make sure that the headers from your Google sheet match your adCenter ones.

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5. Once the process is complete you will have imported your Google account into adCenter. Well Done!

6. If you are using third party software and do not want adCenter to sync with your accounts you can export your new adCenter sheet here:

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There you have it, our 6 step guide to Account Bingification. Please be especially careful around step 4 as the wrong choice can cost you your account deep links.

As promised here you can find my handy PDF sheet 'Account Bingification for Dummies – How to…' Check back soon for my third and final installment of Account Bingification for Dummies where I will explore how to optimise for the differences between Google Adwords and Microsoft adCenter.

Account Bingification for Dummies Part 3 

 

Thanks for reading,

Charlie Tupman

 

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