Account Bingification for Dummies Part 1 – Quickly Convert your Google Adwords PPC Account to Microsoft adCenter

Perhaps you’re a small or medium business owner who has spent the last six months carefully planning your Google PPC account for your budding internet business and don’t have the time to do the whole thing again for another search engine. Maybe you’re a search agency with 16 accounts to set up before the Yahoo! and Microsoft Search Alliance takes off later in 2011. Either way you can save yourself from walking up the same mountain twice with Microsoft Advertising’s handy Google Adsheet Import Tool. It is included with the free Microsoft adCenter Desktop tool which you can download now if you haven’t done so already.

The process is simple.

Stage 1 – Export your Google account using your Google Adwords Editor Tool in the form of a CSV file.

Stage 2 - Import the file using your Microsoft adCenter Desktop Tool.

There are a few things to keep in mind when doing this:

First, if you import it incorrectly you could end up losing a proportion of your deep links; second there are some fundamental differences between adCenter and Adwords that can render your accounts ineffective if you don’t address them.

Luckily for you this blog series will take you step by step through how to efficiently convert your accounts; including signposting the pitfalls and highlighting the best practices. I will even include some handy PDF ’Bingification guides’ in an easy to read format featuring screen shots and a directory of differences between adCenter and Adwords accounts. Check back this week for the second in my three part installment of Account Bingification for Dummies.

Account Bingification for Dummies Part 2

Account Bingification for Dummies Part 3

Charlie Tupman

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