I just love the word “evangelist”!

It conjures up all sorts of inspiring images of exciting and delighting the masses, and when Dave Coplin, the Bing Evangelist for the UK, took to the stage at SES London this morning, he gave an inspiring overview of where search is broken and where social signals and user intent will play a larger part in how we navigate the web in the future.

In this video interview we talk about his role and where we are with cracking the conundrum of satisfying user intent, helping consumers get the information they need in a much more intuitive and fluid way.

Read Kate’s post on the whole Real Time Search discussion Dave participated in too.

Do check out the rest of our coverage from SES London 2011

Cheers

Mel

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