I have a confession to make: I haven’t even started my holiday shopping yet.

Here we are just 2 weeks from Christmas and I haven’t made a single purchase.  I have a pretty good idea what I’d like to get for my husband and son, but it’s a bit more challenging to predict the preferences of people that I don’t spend as much time with.  What, for example, should I get for the Secret Santa gift exchange where I was assigned to a person that I’ve known for less than a year?

For slackers like myself who purposefully stay home on Black Friday, might take a peek at some Cyber Monday deals if I think of it and typically rely on search engines to do the vast majority of my shopping in a scrambling, last-minute fashion, the new Holiday Shopping tab on the Bing Facebook page is just what I need to make the decision-making process easier.  Not only can I do some quick comparison shopping to help me decide which gift makes the most sense for my budget, I can recruit my friends to share their opinions AND enter to win a $500 gift card too:

BingHoliday

BingShopping2

Pretty cool, don’tcha think? 

If you’re reading this, chances are you already have PPC campaigns set up in adCenter, but what about Bing Shopping?  The results you see above in the Zune vs. iPod comparison are populated by Bing Shopping.  To be clear, Bing Shopping listings are different from organic search results; you need to opt in for Bing Shopping in order for your product offerings to appear on the Bing Shopping page or in the Facebook comparison tool.

For more information, visit the Bing Shopping for Merchants page or you can leave a question in our Bing Shopping forums.

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