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Today we are pleased to announce, with our partners at Yahoo!, that we have completed another major milestone for the search alliance transition in the U.S. and Canada. This milestone comes following more than a year of planning, engineering and close partnership with advertisers.
What this means is that beginning today, Microsoft Advertising adCenter powers the paid search advertisements on both Bing and Yahoo! owned and operated properties and publisher networks in the U.S. and Canadian markets. Advertisers will operate a single account in adCenter to reach Microsoft and Yahoo!’s audience of 163 million searchers in the U.S.1 and 15 million searchers in Canada2.
This will provide advertisers with the benefit of a combined marketplace through a single platform, creating a competitive alternative in search. Rather than managing campaigns on Bing and Yahoo! separately, advertisers can now reach the combined audience of both search engines by managing a single account, saving time and simplifying campaign management.
For our advertisers, we anticipate that the next few weeks will require close attention to campaigns as the adCenter marketplace begins to handle more volume. Because adCenter is an auction-based marketplace, price is set by supply and demand. As advertiser demand grows and drives competition in the adCenter auction, the increased competition may result in higher costs per click (CPCs) in the initial weeks following the transition. As advertisers experiment with bidding on each keyword to determine what works best for their campaigns, we expect these prices to stabilize within weeks.
Small and medium-sized businesses can learn more by visiting our Transition Center. For premium advertisers whose adCenter campaigns will now be managed by Yahoo!, we’ve enjoyed working with you on your search advertising campaigns, and we wish you the best with your new Yahoo! Search account team.
Thank you,David Pann, General Manager, Microsoft Advertising Search Network
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1 comScore Core Search (custom) August 2010
2 comScore qSearch (custom) August 2010
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For everyone's who's interested be careful because you can't exclude yahoo or microsoft owned properties. We spend a lot of money each month and because I can't exclude this now, it's running my costs way up. It's ridiculous. For example, I'm bidding on stock market as a keyword. I keep getting ads popping up in msn.realestate.com - guess what... I can't block that... Before the transition happened, I could easily block those sites. They've also done something else really tricky. Since you were able to do this before the transition, if you want to put in anymore blocked sites, you have to delete the Microsoft properties you'd previously blocked in order to get the new ones. In my opinion, it's not fair to us, the advertisers spending the money. Allow us to block the sites that don't convert well for us. We're the ones spending the money, and therefore know which sites convert best for us.
I am being click frauded by compeditor , I need help
Yeah. Great Alliance... Your product doesn't even work with Office Excel 2010??? Come on guys.
Hey Cory,
Thanks for your feedback, I’ll be sure to pass it along to our engineering teams. :)
Ricky
My ads were working great with Yahoo. AdCenter has goofed it all up and your reps outsourced in Florida can not help. Ad Center sucked with bing and now that it has ruined my Yahoo traffic it sucks even more. Google will get the spend that was going to Yahoo.
The poor quality traffic and click fraud that forced YSM into this shotgun wedding has now been forced upon those advertising at Adcenter/Bing.
Cory is correct. You are no longer able to exclude a multitude of irrelevant MSN properties. Worse still is that you are unable to block a number of Yahoo "search partners". These are the syndicated search sites that cloke the actual pages where the ad was run so you are unable to check it out for yourself. You are forced to use the Yahoo content network or turn off content altogether.
Back to the 500 site exclusion limit.
No category exclusion: Violence, Adult, Humor, Video
Can't block parked domain sites
Can't block garbitrage sites
No refund submission forms
No click fraud submission form or process
Publisher reports lag.
Adcenter/Bing advertisers who stay on through the next 4 months get to pay to be the guinea pigs of determining where all the inefficiencies are.
No offense intended David, but have you actually ever used YSM and Adcenter to set up and run campaigns for any amount of time? If you had, these issues would have been first and foremost on your hitlist to take care of BEFORE adcenter advertisers where exposed to YPN traffic.
Hi Jerry,
Thank you for this feedback, I will make sure our development team sees it.
If it's at all helpful, it is true that syndicated search partners (on the search network) can't be excluded, but sites displaying content ads (on the content network) can be. There is going to be a blog post on this very topic posted this week.
As for your suspicions of click fraud, you'll find more information on getting invalid clicks investigated here: advertising.microsoft.com/.../topic
Thanks!
Hello Tina and thanks for the response.
I did attempt to go through the proper channels before I vented here. Unfortunately that did not result in complete answers nor a resolution.
Yes, we can go through the process of running ads, pulling publisher reports and then excluding them, however this means we have to PAY to find the bad publishers. Again, this is the process that made for so many fond memories over at overture/YSM. "trust us, we'll discount your future clicks..." okay Reggie.
If we see that there will be category level exclusions. ie; parked domains, garbitrage pages, search feeds etc then we may test the waters. Until then we wont be the canary.
I agree, most of my budget is being redirected to Google because Bing has basically ruined Yahoo ROI for me. Yahoo worked great, and I'm very sorry to see Bing take it over,
Thanks for the feedback, I'll make sure it's routed to the appropriate teams.
That is impressive and probably lucrative. I am curious if the costs are going to be higher moving to a platform like this?
Anything to make the process for advertisers easier is choice. These people just don't have the time to deal with managing their paid search ads on multiple platforms. Nice to see things are not the way they used to be in the 90's.