Bing News on Entrepreneur.com: 7 Compelling Reasons to Advertise on Bing

If you're a small business owner (or hope to be one), chances are you've spent some time poking around Entrepreneur.com for helpful information on not only starting, but maintaining that dream of working for yourself.  Over the years, Entrepreneur has earned the reputation of being a trusted resource for aspiring business owners and seasoned veterans alike, offering insightful tips on everything from lead generation to marketing to the latest business-boosting trends and strategies.   

With the Search Alliance partnership looming large on the horizon, there'll be plenty of curiosity and speculation around what it will mean for the search engine marketing industry as a whole.  Ever on top of the latest news and advice, Entrepreneur saw an opportunity to address some of the most compelling reasons why advertisers may benefit from giving Bing a whirl.  If you haven't seen it yet, check out the Bing vs. Google article on Entrepreneur.com... it's pretty spiffy if I do say so myself.

What struck me the most about the reasons they chose are that they dive deeper than the usual points you hear, like how Bing's conversion rates can sometimes be better, or that our bid prices are lower.  Both of those are included in the list of seven reasons--they are good reasons, after all--but there were also business savvy tips like this one, listed as #5:

If you're reading the adCenter Blog (and you are), you're probably already advertising on Bing, which puts you ahead of the curve... go you!  Years from now when we look back at the start of the Yahoo!/Microsoft Search Alliance partnership, you can say you knew adCenter when...

By all means, feel free to share this on Twitter and/or Facebook... your fellow entrepreneurs will thank you, and so will we!

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