Just a brief update today. Back in February, we announced the Yahoo! and Microsoft Search Alliance, which will enable you to reach out to more potential customers with less time and effort. Through the convenience of one account, you’ll have access to an audience of over 154 million searchers in the U.S. (15.7 million in CA)¹. The Yahoo! and Microsoft teams have been working hard to design a high quality transition experience for customers. We’re working toward completing this transition in the U.S. and Canada before the start of the 2010 holiday season, with additional countries following on a staggered schedule beginning in 2011.

If you’re an adCenter customer, the two most important things you can do are to manage your Microsoft adCenter campaigns as usual, and keep your eye out for Search Alliance email updates. One thing you can do now is improve the relevance of your keywords and ads; for more info please see the Microsoft Transition Center and related blog posts.

If you’re a Yahoo! customer, you’ll start to receive emails from Yahoo! in the coming months with tips on how to prepare your campaigns for Microsoft adCenter. Yahoo! and Microsoft have worked together to develop transition tools to help guide you through the step-by-step process of moving Yahoo! campaigns to adCenter. Beginning in late summer, Yahoo! customers will be able to initiate the transition process, and have several weeks to complete it.

In the meantime, watch for email updates, and take a look at the Microsoft Advertising Transition Center. We’ll keep you posted here on the blog with any news on the Yahoo! and Microsoft Search Alliance as well.

1. comScore Media Metrix March 2010

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