This morning when I logged in to Facebook, I was greeted with no less than five status updates related to spring-like weather and another six from friends talking about vacation plans.  Now that April has officially arrived, it seems spring fever is in full swing and that means an anticipated uptick in traffic going to Bing Travel.  If you start now, it’s not too late to take advantage of this seasonal opportunity by optimizing your adCenter travel campaigns.

What does that opportunity look like in terms of traffic and purchase behavior?  See for yourself:

  • Bing has a growing base of more than 82 million unique searchers1 in the U.S. alone. 
  • Over the last six months 19.3 million unique Bing users shopped online for travel
  • 35% of Bing users made a travel purchase online
  • 34% of Bing Travel users bought airline tickets online.2

For optimization advice geared specifically for travel advertisers, visit Nora Flansburg’s post, Prepare for the Spring Travel Season with Tips, Tools and Downloadable Keyword Lists.

1. comScore qSearch Key Measures January 2010    2. Nielsen @Plan Profiling Report March 2010

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