I recently ran across a forum post from an advertiser who was interested in having a dedicated account manager assigned to him, which reminded me that it’s been quite some time since there’s been a blog post about the Microsoft adCenter QuickLaunch and Performance programs.

QuickLaunch is a free program that was designed to meet the needs of advertisers who are new to adCenter and could use some assistance and education on getting their campaigns created, uploaded and firing on all cylinders.  The only requirement is that you commit to a budget of $500 per month (keep in mind that’s budget allocation, not spend).  If you’d like more information on QuickLaunch and how to sign up, visit the QuickLaunch page.

Similar to QuickLaunch, Microsoft adCenter Performance is also a free program that was created with the goal of assisting advertisers with their campaigns, although the primary focus is on campaign optimization for existing adCenter users.  If you feel as though your campaigns could use some attention and fine-tuning from a search specialist, then the Performance program may be just what you’re looking for.  You can learn more at the Performance page.