Whether you're a search engine marketing (SEM) newbie or a seasoned veteran, it's well worth taking the time to familiarize yourself with adCenter's Editorial Guidelines.  By identifying and avoiding potential editorial pitfalls before uploading your campaigns, you'll spend less time tracking down and correcting disapprovals.  As my mom was always fond of saying, "an ounce of prevention is worth a pound of cure." 

The links below should provide you with a good foundation to get your editorial ducks in a row; it may be helpful to book mark those that are most useful to you for future reference:

adExcellence Tutorial Series: Editorial Guidelines

Microsoft adCenter Editorial Guidelines: Get your ads live faster and help improve performance

Optimizing for Editorial Before Uploading

Top 5 Reasons for Microsoft adCenter Editorial Disapprovals

Landing Page Relevancy: Why It's Important

5 Tips For Improving Landing Page Relevancy

Optimizing Your Ads for Relevancy

Is a Competitor Bidding on Your Trademark?

Have you run into any editorial disapprovals that you need help with?  Feel free to contact our adCenter Support staff by phone or email, or stop by the forums right here on the Community site. the discussion threads are monitored on a daily basis to ensure your concerns are addressed by a knowledgeable adCenter representative.

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