Grow your business by advertising on bing, MSN, Xbox, and more!
With our site targeting functionality released this spring for Content Ads in the U.S., you can now bid specifically on hot commodity MSN sites - MSN Tech & Gadgets and Windows Live Hotmail! This new access to these audiences can help you boost holiday sales; just spend a little time optimizing your Content Ads campaign:
-- Create an ad group and set the bid type for Networks and websites
-- Create your ad then select the Websites tab in the Select Placements window
-- To target both the Tech and Gadgets and/or Hotmail sites, copy and paste in these URL's individually:
-- tech.msn.com
-- *.mail.live.com
-- Click View available placements
-- In the Available placements list, select the sites that you want to bid on, and then click Add.
-- Click Continue. Set your Default bid between $1.00 to $2.00 and wait 5 to 7 days before adjusting.
A little more info.MSN Tech & Gadgets delivers an affluent audience (42% have a HHI of $75,000 or more, Comscore, September 2009). It's the perfect site to promote your consumer electronics & technology deals. While Hotmail reaches a much broader audience, 83% of its audience purchased online in the past 6 months (@Plan Winter 2008/2009). Another great place to place your holiday promotions!
Remember to use our placement performance reports to gauge your performance on these sites and refine ROI accordingly.
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Microsoft is being Microsoft... If you logged in into Ad Center Support Page is not working. Why do one need a support you ask? Well... because one's ads don't show up for starters.
Panton, is this link not working for you? support.adcenter.microsoft.com/eform.aspx
Does that function only available For US advertiser ?
Yesterday the support in Microsoft told me that Hotmail is not a part of Content Network, it is social media advertising ?
is that true ?
Hi Gwen -
Hotmail is one of the properties included in our Content Ads Network, so your ads will appear there is they are relevant. You can target Hotmail specifically with the site bidding functionality described above. Please let me know if you have any more questions.
Thank you!