Improve ROI with Conversion Tracking

Given today's uncertain economic climate, getting the most out of your advertising dollars is more important than ever.  One quick and easy way to keep tabs on your return-on-investment (ROI) is to implement conversion tracking in your adCenter campaigns.

If you're not familiar with conversion tracking, it's a fairly simple process that will let you know when a visitor to your site has made a purchase, signed up for a newsletter or taken any other desirable action that would tell you the click that brought them to your site was money well spent. 

To turn conversion tracking on, click on the campaign where you'd like conversion tracking to be implemented, and then below the green “Select an ad group” headline, click on the blue "Edit campaign settings" link.

In the lower left-hand corner box, you'll see a checkbox labeled "Track conversions".  Clicking this box will cause a conversion tracking script to appear:

Choose the web address prefix that's applicable to the web page that you want to track conversions on (http or https), i.e. the confirmation page that appears after someone has placed an order through your check-out or after signing up to receive more information about your products or services.

Copy this code and then implement it on whatever confirmation pages on your web site that you want to track.  Now whenever a user who clicked on one of your adCenter ads arrives at that confirmation page, you'll have that information included in your adCenter conversion reporting.

In an effort to give you full control over determining what types of actions mean the most to you, adCenter offers the ability to count conversions by click, unique URL or both.  For more detailed information and step-by-step instructions on implementing conversion tracking controls in your adCenter campaigns, take a look at Brendan Kitts’ post, adCenter Announces New Conversion Tracking Options, where you’ll also find a link to the Conversion Tracking Guide.

If you have any questions or comments, feel free to leave them in the comments field below, or else stop by our Forums.  You can also keep up-to-date with the latest information on the adCenter Community site by becoming a fan on Facebook or by following us on Twitter.