As I work with my UK Agency clients every day I regularly hear “I love working with adCenter & I want to get more of my clients onboard with you guys – can you send me some data so I can show them how good it really is?”

Of course I oblige and I try to offer as much advice as possible to my contact so that they can get the best ROI from adCenter and be persuasive to the right types of clients.

This blog post is an effort to transfer my advice to you the reader on Why Microsoft adCenter? Why should you spend your precious budget with us and hopefully you will find this information useful when telling your clients or requesting that your agency set your account up with us.

Why use Microsoft adCenter?

  • Higher conversion rates: Our searchers are 51% more likely to convert than the average UK searcher and 61% more likely than that of our main competitor*
  • Audience: Searchers are 32% more engaged on destination sites than the average UK searcher spending 4.37 minutes on average on destination sites*
  • Greater engagement: The MSN Portal has the largest audience in the UK along with millions of engaged users using our Hotmail and Messenger services. More likely to be action-driven searching than mere browsing**
  • Display & Search together: Microsoft Advertising can offer our clients the added benefit of using display & search to enhance account performance. Check out Nick Drew’s post on the benefits of Search & Display working together.
  • Intelligent Targeting Tools: In adCenter you can target by age, gender, time of day & geographical location.
  • Vertical Insights: Check out all the blogs and insights we share with our clients in relation to our key vertical areas of Travel, Finance, Entertainment and Retail.

 

Yes I have to say it Customer Service! In the UK Microsoft Advertising were voted number 1 by IPA 2008 for outstanding service and support!

Remember that it is very important to add variety to your PPC activities & the engines you use.

Just think of it this way if you were advertising on the TV you wouldn’t concentrate your entire budget on one channel – use the same logic when distributing your Search Advertising budget & share the love.

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Cheers, Mairead

 PS: If there's anything you like about adCenter that I've not covered then let us know below!

*(NNR UK, Oct-Dec ’08)

**comScore August 2008