One of the quickest and easiest ways to increase traffic coming from your search engine marketing (SEM) campaign to your web site is to expand your keyword list.  While you may think the list you put together by wracking your brain for every keyword you could think of is sufficient, you may be surprised to find there may be several hundred more terms out there that you aren't bidding on.  That's where the adCenter Add-inBeta comes in!

The adCenter Add-inBeta is an Excel-based keyword research and optimization tool that you can use to:

  • Effortlessly build out or expand keyword lists.
  • Effectively plan keyword strategy based relevance, cost history, volume, demographics, geography, and more.
  • Forecast monthly and daily keyword impressions and future trends.

 

After installing the Add-In, you'll see that you have a new tab option called "Ad Intelligence" when you open Excel:

Addin

For specific details on what each of the above buttons do, take a look at the Feature List.

If you've downloaded the Add-In and are looking for some instructions on how to use it, you'll find them in the Product Guide.  You may also find these five tutorial videos helpful.

If you haven't downloaded the Add-In yet, you have two options, depending on which version of Excel you have:


Download the adCenter Add-inBeta for Excel 2007(64 MB, ZIP)

Download the adCenter Add-inBeta for Excel 2003(61 MB, ZIP)