In light of yesterday's Senate vote allowing a tax credit up to $15,000 from the purchase of a home bought in 2009, keeping your real estate PPC campaigns firing on all cylinders should be at the top of your list of online advertising priorities.  In addition to the existing bargain-hunting home buyers who are already looking to take advantage of rock-bottom interest rates and lowered home values,  there will be scores more who decide to take the leap into home-ownership as a result of this new tax credit.

If you have existing real estate campaigns in adCenter, now would be a good time to run some performance reports and make any bid updates or ad copy revisions to keep your CTR high, your CPC reasonable (in relation to your budget and goals) and your ad positioning high.

If you're new to adCenter, or online advertising in general, you may want to drop by our adExcellence site where you can learn about whatever topics interest you... from creating your first account to optimizing for peak performance, your bound to find answers to your questions.  When it comes to advertising in the real estate business, there's no time like the present!

Whether you're a seasoned veteran or a newcomer to pay-per-click advertising for your real estate business, you may benefit from taking a look at some generic sample real estate ads and keywords -- this link will bring you to a download-able Excel doc that you can leverage for creating new real estate campaigns or expanding existing ones. 

This information is intended to be used as a general guide and should not be implemented without checking for relevancy to your web site's landing pages and after ensuring sufficient specificity to your campaigns' goals.

  • TIP: A keyword bidding strategy best practice is to start out with strong, aggressive bids and then refine them once you've established a dominant, high-performing history in adCenter.  If you're not sure what bids to start out with, you may be interested in signing up for the adCenter Add-in Beta for Excel and then look over Eric Duerr's post on monetizing your keyword list. 

 

For you seasoned real estate advertisers, what tips, tricks or strategies have worked for you in the past?  Are you seeing a need to make bidding adjustments in recent months, or are you noticing minimal difference outside of the usual seasonal peaks and valleys?  Feel free to add your comments to this post or start a conversation in our forums.

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