Need an effective way to push your ads to the next level?  If you haven’t already tried using dynamic text, it’s time to take a closer look at this valuable adCenter feature; it can help improve the click-through rates and conversion rates of your ads.

Dynamic text lets you customize your PPC ads by using text variables that match customer search queries. For example, say you’re in the business of selling organic fruit. You’ll want to make sure that you capture customers searching for all types of organic fruit on Microsoft Live Search (or its many partner properties).

If your current ad title reads “Order Organic Fruit Today!” you can replace the text “organic fruit” with the dynamic text parameter {keyword} so that your ad will now read “Order {keyword} Today!” The {keyword} parameter is then associated with one of the terms contained in your keyword list, such as organic apples, organic pears, organic oranges, etc.  So when a customer types "organic apples" into the search box on www.live.com, adCenter will serve your ad with a title that reads: “Order Organic Apples Today!”.  Because dynamic text creates ads that are customized to closely match the terms ou users are searching on, those ads are more likely to appeal to potential customers because they are more relevant to their needs.

TIP: Don't forget to upload your keywords as capitalized so your dynamic ads will appear that way!  If you've already done your initial keyword upload and you're adding dynamic ads to an existing account, take a look at this previous post on learn more about getting your dynamc ads to appear as capitalized in adCenter.

To learn more about using dynamic keywords and the other ways to use dynamic text in adCenter, check out the adCenter Learning Center article on Ad Optimization: About Dynamic Text.