Our upgrade includes several new features in the campaign management area of adCenter. We're excited to share these features and improvements because they've been requested by customers right here in the community – we're pleased to deliver what you need to help make managing your adCenter campaigns easier and more efficient.

With this upgrade, you can now pause and resume your ads and keywords, which has been a request we've heard from many customers. The ability to pause and resume ads and keywords offers you more flexibility in your campaign management, allowing for seasonality and A/B testing.

Pause

Customers in the community have also asked for more geo-targeting options. We've responded by making improvements that make it easier for you to fine-tune your targeting and reach specific customers. In select locations, you can now target your ad groups to countries/regions, states/provinces, metro areas, or even (in some cases) cities and towns within metro areas.

We’ve also added:

  • A tree view that makes it easy for you to find the specific location that you want to target.
  • An Available locations search that can save you time by displaying a list of targeting options as you type.
  • An embedded Virtual Earth™ map to help you visualize your targeted locations.

geo

We've updated the Ads page to show the performance totals for search, content (in the U.S. only), and all of your ads on the Ads table. Now you can quickly see this data without running a performance report. In addition, the Ads table now shows a new Ad ID column that displays the identification number of the ad you are reviewing.

AdPerf

Lastly, there are now new larger, easier to find Pause, Resume, Delete, and Submit (available on the Ad Groups page) buttons that allow you to perform essential campaign-management tasks.

Buttons

Let us know what you think of the fall upgrade in the adCenter Forum and read more about the features in our blog feature reviews and the What's New with adCenter content on advertising.microsoft.com. You can also download a US Feature Guide or a UK Feature Guide.