Getting Started with adCenter: Ads

Hi friends! It’s me again, here to share with you the basics on how to get ads set up in your adCenter account. Be sure to check out parts one and two of this series: Getting started with adCenter: creating campaigns and Getting started with adCenter: creating ad groups.

You can create ads individually or in bulk. I’ll walk you through how to do both here. Upon logging into your adCenter account, navigate into the Ad Group in which you want to create ads.

Individual Ads 

Click on Create an ad.

You’ll then be able to create ads one at a time within the adCenter UI. Note that you’ll be able to preview your ad to the right as you write it.

Once you’ve created your ad, click on Save, and your new ad will be included in your list of ads for that ad group. You’ll be given a warning if your ad copy does not fit within editorial guidelines and you’ll need to fix the problem before adCenter will allow you to save the ad (for example, your ad text is too long, excessive capital letters). Read a full review of adCenter’s editorial policy.

Importing Ads in Bulk 

You can also import multiple ads into adCenter by clicking on the Import Ads link within the Ads section of your account. You’ll be able to download the proper format in either Excel or .csv, fill it out, save it and import it into your account! With only 4 columns, this is another great option to import ads.

Ad Copy

In writing your ads, remember, this is your one chance to grab a searchers’ attention. What are you offering that your competitors aren’t? What specials are you currently running that would entice someone to step into your site? Make sure you are listing these in your ad copy!

More helpful hints when creating your ads:

• Use Dynamic Text– this instantly customizes your ad copy, making your ad more relevant to the searcher, and therefore more desirable! For more details on this, see Charles Thrasher’s blog on Dynamic Text.
• Relevancy – How do your keywords and ad copy correlate to the landing page where you are sending your customer? Being aware of the keyword-ad copy-landing page connection will not only help you increase your CTR and Conversions, but you also spend less time with editorial rejections. A clear win all around! For more information on this, see Hana Ondrusek’s blog post.
• Length – Ad Titles need to be 25 characters or less; Ad Text need to be 70 characters or less. Check out the formula Tina talks about to ensure that your ads are within these limitations.

If you have any questions or comments, please let us know in the adCenter Forum.