Microsoft Content Ads FAQ

With Microsoft Content Ads ^Beta (available in the U.S.), you can place content-targeted advertisements on relevant web pages across the Microsoft network and partner sites, including WSJ.com, FOX Sports, MSN Entertainment, RunnersWorld.com, and more. We'll be blogging about Content Ads more frequently here so that you have the information you need to participate. Earlier this month we shared Top 5 Best Practices for Microsoft Content Ads – today we have 3 Frequently Asked Questions about Content Ads.

How do I enable Content Ads?

Content Ads are enabled by default when you create a new campaign or ad group. To see if your ad group includes Content Ads:

1. Click on the ad group.
2. Click Edit ad group settings.
3. Under Select where your ads are distributed, verify that Content network is checked.
    

To add Content Ads to all or certain ad groups within a campaign:

1. Click the Campaigns tab.
2. On the Select a campaign page, click the campaign that contains the ad group(s) that you want to work with.
3. Click the check box next to the ad group(s) you want to run on content-based webpages.
4. Click Bulk Edit.
5. Under Ad group settings, select Distribution to networks.
6. Under Select where your ads are distributed, check the Content network check box.
7. Click Apply.
    

Where can I manage and control Content Ads?

You can opt into Content Ads whenever you create a new campaign or ad group. Managing your bids and changing targeting options can take place at the ad group level or you can simply edit your bids:
 

How do I opt out of Content Ads?

To turn off Content Ads at the individual ad group level:

1. Click the Campaigns tab.
2. On the Select a campaign page, click the campaign that contains the ad group that you want to work with.
3. On the Select an ad group page, click the ad group that you want to run on Live Search results pages only.
4. On the Manage selected ad group page, click Edit ad group settings.
5. Under Select where your ads are distributed, clear the Content network check box.
6. Click Save.

To remove Content Ads from all or certain ad groups within a campaign:

1. Click the Campaigns tab.
2. On the Select a campaign page, click the campaign that contains the ad group(s) that you want to work with.
3. Click the check box next to the ad groups that you want to run on Live Search results pages only.
4. Click Bulk Edit.
5. Under Ad group settings, select Distribution to networks.
6. Under Select where your ads are distributed, un-check the Content network check box.

To turn off Content Ads at the campaign level:

1. Click the Campaigns tab.
2. Select the check box next to each campaign that you want to turn off content distribution for.
3. Click Bulk edit.
4. In the Campaign setting drop-down list, select Distribution to content network.
5. Click Apply.
    

See related blog posts, and if you have any questions or comments please see the adCenter forum.