We've heard our customers asking for more information about how adCenter determines quality. So today, we’d like to share some tips with you to help improve the quality of your advertising campaigns as well as some resources from adCenter Help that you can use.

First off -- the primary goal of Microsoft adCenter is to help provide an effective advertising experience for our advertisers with relevant ads that create a positive experience for our users. Our users are your potential customers who seek online products, services, and content. Providing these users with a high quality experience could benefit your business with:

  • Increased likelihood of achieving a higher ad ranking and, therefore, a superior ad position on Live Search results pages.
  • More efficient use of your budget, as high-quality ads are displayed for the most relevant search queries.
  • Increased visitor engagement with your products or services, and therefore a greater likelihood that they will become customers.

   

For those of you who have been asking how we evaluate quality, now we have resources in adCenter Help for you. Examples include tips for increasing relevance with negative keywords and keywords relevant to your products, as well as landing page suggestions. For more information on how to provide a high quality advertising experience or to learn more about how we evaluate quality, please see these related topics in adCenter Help:

   

Please note these topics are applicable to the U.S. and Canada.

Questions or comments about this post? Let us know in the adCenter forum.