Mary_O'Brien2 Don't miss the opportunity to get hands-on training and valuable tips from search marketing industry expert Mary O'Brien on how to get the most out of your search campaigns. Mary will cover topics and strategies from keywords and ad copy optimization to bidding and targeting.

You can choose from half or full-day workshops in select cities for both beginner and advanced search marketers. Limited seating is available.

Register now and receive up to $100 in credit towards your adCenter search campaign. Use offer code ROAD00.* Questions? Call (800) 507-2958, ext. 702 today.

Choose from three workshop locations:

  • June 17, 2008: New York – Doubletree Metropolitan
  • June 19, 2008: Los Angeles – Sheraton Gateway Los Angeles
  • July 1, 2008: Chicago – Hyatt Lodge at McDonald's Campus


Each workshop offers two sessions. You may choose one or attend both.

Morning Session: Pay Per Click Essentials for Beginners

  • Microsoft adCenter Essentials: Discover the best way to organize your campaigns. Learn common search marketing terms.
  • Keywords Strategies: Develop strategies that maximize your advertising budget.
  • Creating Effective Ad Copy: Master the art of crafting messages that turns clickers into customers.
  • Account Navigation: Take a tour of the full adCenter toolkit, and learn how to maximize the pulling power of the assets in your account.


Afternoon Session: Pay Per Click Power Strategies for Advanced Users

  • Tracking Results: Identify ads and keywords that really work, and learn to improve those that don't.
  • Advanced Targeting: Find out how precision consumer targeting from adCenter can focus your campaigns on your most valuable customer segments.
  • Advanced Bidding Options: Become the master of better bidding, including CPM bidding, optimizing budgets, and positioning preference tools.
  • New Tools Outlook: Find out about our new Microsoft adCenter Desktop Beta and our Add-In tool for Microsoft Office Excel® 2007.


Beginner Morning Session – $99. Register now and receive $50 credit toward your adCenter account.*

Advanced Afternoon Session – $99. Register now and receive $50 in credit toward your adCenter account.*

Best Value: Full-Day Session – $149. Register now and receive $100 in free credit toward your adCenter account clicks.*

Space is limited, so don't wait to register. Simply go to our registration page and enter your adCenter Customer ID and the offer code ROAD00 to receive your adCenter account credit.

*Offer Details: Free clicks related to this offer will be issued to your adCenter account within 6–8 weeks after the workshop date and your attendance has been confirmed. Any portion of the ad credit not used within 90 days from the date the credit was applied to your account will expire. Ads must be stopped after ad credit is used up or your credit card will be charged for advertising clicks. Offer valid to residents of the 50 United States and Washington, D.C., only. Limit: one ad credit per customer. Offer may not be combined with any other offers or discounts, separated, redeemed for chase, transferred, sold, or bartered. There is a minimum bid requirement of $0.05 per clickthrough when using adCenter. Search listings are subject to editorial review and guidelines. See Advertiser Terms and Conditions. Other terms and conditions may apply.