adCenter spring upgrade: campaign management updates

Over the weekend the adCenter team performed an upgrade to the user interface. Here are some details about some of the features you'll be seeing when you log in, some of which came about due to feedback from our customers.

One request we've heard from you is to add performance totals to the data tables throughout adCenter – so we redesigned these tables to provide this information. You're now able to see total impressions and clicks of your campaigns, ad groups, ads, and keywords to help you quickly see if elements of your campaigns could use some adjustment.

Some tables dynamically display totals for your Search Ads and Content Ads campaigns as well:

We've also added more date range filters to these tables, so you can quickly scan your performance from a variety of time periods, including "today", "last 7 days", "last 3 months", "last year", etc.

You'll see changes in the campaign management area, specifically the campaign and ad groups setting pages. We've heard feedback from customers that it took too many clicks to complete tasks in adCenter, so we've streamlined these pages – you can now update your campaign settings on one page. This allows you to more easily pause or resume your campaigns, change your campaign budget settings, track conversions, and apply campaign negative keywords in a single convenient location.

Similarly, we've consolidated ad group settings into one page to make managing your ad group settings more convenient. We have also added the functionality of negative keywords at the ad group level. This option a provides a more granular setting from entering the negative keywords at the campaign level, and a more broad setting from entering negative keywords at the keyword level.

Be sure to let us know what you think of these changes over in the discussion forum for advertisers. Stay tuned tomorrow for a recap of adCenter reporting updates.