In adCenter, the ad title character limit is 25 characters and the ad description character limit is 70 characters. To stay within these limits when you are using dynamic keywords or placeholders, simply insert default text. This default text will display if one of your dynamic keywords or placeholders exceeds the character limits, and will help you avoid disapprovals for exceeding character limits. Here are some dynamic text options and examples.

The following example illustrates the specification of a default keyword that will be inserted when one or more of your keywords would otherwise exceed character limits. In addition, in this example, we are using an additional parameter to reflect prices relative to different keywords. In this scenario, when "ripe Hawaiian pineapples" is not approved for being too long, the default keyword "tropical fruit" would serve along with the param2 of $1/lb. If the keyword results in ad text being too long then the default is inserted in both the keyword and param2 fields.

Ad title: Great deals on fruit
Description: Assortment of {keyword:tropical fruit} starting at {param2:$1/lb}! Shipping is free.
Keywords and param2:

Keyword Param2
Kiwi $1
Mango $2
ripe Hawaiian pineapples $3

 

Using dynamic text with new ads

  1. If you have not already done so, follow the instructions to Create a campaign and Create an ad group.
  2. On the Ads page, type your ad information in the Ad title, Ad text, Display URL, and Destination URL boxes.
  3. Under the Ad title, Ad text, Display URL, or Destination URL boxes, click Insert dynamic text , and then click Placeholder {param2}.

 

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Repeat this step if you want to add the second placeholder, {param3}.

  1. Click Save, and then click Continue.
  2. On the Keywords page, type your keywords in the box.
  3. Click Add to Keywords List.
  4. In the keywords table, type placeholder text in the Placeholder {param2} box and, if you are using it, the Placeholder {param3} box.

To speed up this process when you have a large number of keywords, you can edit keywords in bulk.

  1. To save your changes, click Continue.

Using dynamic text with existing ads

  1. Click the Campaigns tab.
  2. On the Select a campaign page, click the campaign with the ad group you want to edit.
  3. On the Select an ad group page, click the ad group that you want to edit.
  4. Click the Ads tab, and under Saved ads, click the ad that you want to edit.
  5. Under the Ad title, Ad text, Display URL, or Destination URL boxes, click Insert dynamic text, and then click Placeholder {param2}.

Repeat the two previous steps if you want to add the second placeholder, {param3}.

  1. Click Save.
  2. On the Keywords tab, click Edit keywords.
  3. In the keywords table, type placeholder text in the Placeholder {param2} box and, if you are using it, the Placeholder {param3} box.

To speed up this process when you have a large number of keywords, you can edit keywords in bulk.

  1. To save your changes, click Continue.

 

If you have not started using default dynamic text we encourage you to try them out. Dynamic text allows you to customize your ad to make them more relevant for your customers, and could ultimately help increase your click-through rate (CTR).