Atlas Blog

Data Driven Marketing: Learn to Save Time and Resources in Upcoming Webinar

Lori Goode - MSFT — Tue, 15 May 2012 20:27:40 GMT

How much time do you spend pulling campaign reports, formatting them, and sharing them with your stakeholders? And how many data sources do you have to include? How quickly can you make time-sensitive creative or media optimization decisions for live campaigns?

If you’re like many agency and advertisers we know, these are among the greatest challenges in our world of data driven marketing.

That’s why we’ve partnered with Praxinet, a leading provider of Microsoft-based software solutions, to bring Business Intelligence to Atlas clients in a simple and scalable way, hosted for you in the cloud.

Atlas will be holding a webinar on Tuesday, May 22 to introduce you to Praxinet’s Atlas+ Enterprise Hosted solution, which provides new media data management, analytics, and dashboarding hosted in Microsoft Azure.

This solution addresses many of the data challenges marketers face today:

Data Management, across channels and disparate data sources
Share timely, relevant data with various stakeholders
Save time and resources in tedious data pulling, analyzation and formatting
Make quick optimization decisions across creative, media, and budget performance

Find out how easy it is to get up and running with a comprehensive data management solution in no time!

For an invite to the Atlas+ Enterprise client webinar, please reach out to your Atlas account representative. For those that can’t attend, we’ll post the webinar to Client Center for viewing at your convenience.

Webinar details
Date: Tuesday 22nd May 2012

Time: 2:00 pm (EST); 11:00 am (PST)

Duration: 30 minutes

Thanks,

Lori

@AtlasAdvertiser | Atlas on Facebook

Evolving the Universal Action Tag

Lori Goode - MSFT — Thu, 03 May 2012 16:42:44 GMT

Last week, we launched a series of features in the Media Console aimed at evolving the Atlas Universal Action Tag (UAT). Largely based on client feedback and changing needs for tag management, these features increase flexibility, control, and ease of use of the UAT.

Increased Control

Closely manage your piggybacked tags by:

· Selecting start and end dates for piggybacked tags to fire.

· Enabling and disabling piggybacked tags in two easy clicks.

Flexibility

· Added support for JavaScript and iframe code types for piggybacked tags, including JavaScript semantic and syntax validations within the UI.

· Ability to piggyback tags from Uncertified vendors.

Depending on whether you use the UAT program or Uncertified suppliers, add tags from any vendor you choose, whenever you choose (separate terms apply for the UAT program and use of Uncertified vendors).

· Relaxed algorithms for whitelisted UAT program tags.

We now allow subdomains within the whitelisting process for vendors participating in the UAT program. This will provide more flexibility for domains recognized in the UI, and provides efficiencies for vendors when submitting tags for whitelisting.

Ease of Use

· Additional searches, filters, and warnings in the Media Console help users better identify which vendors participate in the UAT program. This ensures proper matching for use of the Selective Pinging feature, or for those instances when Partner networks in the UAT program pay ad serving fees for CPA campaigns on behalf of clients.

For more detailed information, please contact your Account Representative.

We hope you’ll find immediate value in these new features for the UAT!

Many thanks,

Lori

@AtlasAdvertiser | Atlas on Facebook

New in Client Center: Knowledge Checks and Report Cards

Tamara Horn - MSFT — Wed, 11 Apr 2012 15:43:00 GMT

To be honest, I looked forward to taking a quiz about as much as I looked forward to a root canal.
However, I have to admit that the information I was quizzed about was the stuff that stuck. Just like eating my broccoli, testing my knowledge was good for me and good for learning.

That’s why we’ve added a Knowledge Check after most Atlas online training videos.

Completing the Knowledge Check after viewing a training tutorial helps you to retain new information.

Once you complete the knowledge check, your results will be recorded and available for you to view in one convenient place, your Atlas Training Report Card.

Your Atlas Training Report Card Is accessible from the Atlas Training page in Client Center. It contains pass/fail information, knowledge check questions showing your answer (and the correct answer if you missed it), an opportunity to view the training video again, and an option to download your report card.

Visit Atlas Client Center and discover all of these features and more.

• Client Center US

• Client Center Europe & Asia Pacific

Thank you,

Tamara Horn

@AtlasAdvertiser | Atlas on Facebook

Atlas Launches Partnership with Flashtalking and PointRoll

Lori Goode - MSFT — Tue, 10 Apr 2012 18:39:13 GMT

Rich media has long been an area of innovation in our industry, both creatively and technically. Now one of the oldest (!) point solutions, the newness of emerging formats never seems to slow. The evidence of that continued growth shows up in the most recent success of the IAB Rising Stars solutions.

One size fits…few

Atlas’s approach to rich media is unique. We don’t believe in offering a limited “one size fits all” built-in rich media solution, and expect it will fit all needs and keep on the cutting edge of rich media growth. Instead, we want to make sure our clients can use Atlas Rich Media if they wish, or select from other top providers without sacrificing measurement. Our approach is founded on a few key principles: provide best-in-breed technology to--

1. Enable a healthy and diverse ecosystem

2. Encourage innovation across the industry

3. Allow agencies and advertisers the flexibility and choice to work with providers suited to their individual needs

To that end, we are pleased to announce the official launch of the rich media channel in the Atlas Technology Partner Alliance (ATPA). While we continue to offer our basic native solution, Atlas Rich Media, we are excited about the addition of two leading rich media providers to the ATPA program: Flashtalking and PointRoll.

While you’ve always been able to track 3^rd party-served rich media in Atlas, the ATPA program brings distinct benefits that haven’t been available before, along with a curated partnership that is jointly focused on your success.

Bye bye, tracking pixel, Hello rich media tracking

Working with a separate rich media provider and an ad server always meant one thing: the 1x1 tracking pixel. The 1x1 tracking pixel enabled advertisers to track their impressions and clicks for 3^rd party rich media ads through to conversion. But it also meant that advertiser had to pull a separate report to view and analyze all of the additional tracking and metrics that the 3^rd party rich media vendor provided, like interactions, expansions, and average interaction time. As a result, valuable analysis could be lost due to fragmented data sources.

We’ve developed a set of tools in conjunction with our ATPA partners to define a simple process for a new ad type in Atlas: the Rich Media Tracker ad. You can easily create this ad through Excel using the Atlas Media Add-in and traffic the tags to one of the ATPA partners. From there, the partners have unique tools to help them with implementation and Q/A to ensure your campaign is successfully measured.

While some have tried to achieve the same result creating multiple tracking pixels and manually mapping metrics to interactions, it’s been costly and error-prone. ATPA rich media removes the complexity with the new all-inclusive “super” pixel.

Measurement and Insights

The true benefit of ATPA rich media for Atlas clients? The ability to leverage your choice of best-in-breed rich media providers without sacrificing measurement and deep insights.

We know that rich media plays an important part in conversion attribution, and that not all touch points are created equally. Because you no longer rely on a generic 1x1 tracking pixel, Atlas is able to recognize the Rich Media Tracker for its true attributes, including ad size, ad type, and enhanced rich media metrics (interactions, etc.). All of this data feeds right into Engagement Mapping, where you can weight factors to more accurately reallocate conversion credit across touch points. Engagement Mapping rich media factors include rich media impressions, rich media interactions, and ad size.

Moreover, these additional metrics are available right in Atlas MyReports.

Click on the logos below to learn more about our exceptional partners, or reach out to your Atlas representative for more details.

What’s Next?

We’re running a few pilot campaigns to more deeply integrate with the rich media partners by allowing you to serve the 3^rd party creative right through Atlas. Serving the ad through Atlas has extensive benefits, including increased creative controls and the ability to layer in Audience Messaging. We look forward to sharing more about these enhancements soon!

Many thanks,

Lori

@AtlasAdvertiser | Atlas on Facebook

The acid test ‘Provisional Statistics’ are now available in Media Console My Reports

Steve Hanvey - MSFT — Fri, 10 Feb 2012 17:08:00 GMT

I’m frequently fascinated by the origins of unusual words and phrases we use every day. Most recently, while preparing this very post you’re reading, I wrote the perfect phrase to describe what the new Atlas My Reports Provisional Stats are; they are the ‘acid test’ of a successful campaign launch.

What are Provisional Stats?

Starting February 13, 2012, a Media Console user can get access to data on Impressions, Clicks, Action Requests and Interactions before the standard intraday reporting data; we call this data Provisional Stats. Typically data in My Reports is certified (duplications, blacklisted impressions and clicks are removed) before it is presented in a report. Certifying data is an important step in the process, but does require a bit more time to undergo our filtering process.

Good news! With Provisional Stats you can access data on campaign activity much sooner, which is extremely useful for the validation and QA of a new campaign or action tag.

The following Provisional Stats are available to add as columns at the Counts Column Level, within the edit & create Report Builder wizard:

Provisional Action Requests: The total number of times the action tag was triggered on the advertiser's web site.
Provisional Clicks: The number of clicks delivered for the current row.
Provisional Impressions: The number of delivered impressions for the current row.
Provisional Interactions: The number of requests generated for the event.

To find out more about Provisional Stats or if you have any questions about how you can use these stats in your reporting, please refer to the Atlas Client Center knowledge base and search for the key words “Provisional Stats.”

So where does the phrase ‘acid test’ originate?

It likely derives from many hundreds of years ago when alchemists used nitric acid to determine the presence of gold. Unlike base metals and silver, gold does not dissolve in nitric acid, so it was literally the acid test to make sure you had your hands on something truly valuable.

Make sure your campaign and action tracking is made of gold by instantly validating its launch using the true ‘acid test’ of provisional stats.

Thanks, Steve

Design with AdChoices in Mind

Lori Goode - MSFT — Tue, 31 Jan 2012 18:12:00 GMT

A few months ago, we launched the AdChoices program in the Atlas Media Console, giving advertisers and agencies an easy way to provide enhanced in-ad notice to consumers according to the Self-Regulatory Guidelines for Online Behavioral Advertising (OBA).

The goal of the AdChoices program is to ultimately deliver a better consumer experience with digital advertising—but what if the icon negatively affects the look of the creative itself? While the logo is small enough not to be intrusive, if you’re not considering it when designing it could conflict with images or messaging within the ad. If you are using AdChoices, you should be involving your creative teams early, and giving them what they need to plan for the icon in the design to optimize for the consumer experience.

To help Atlas clients with creative concepting that includes the AdChoices logo, we produced a Creative Guide for designers.

You can download the Creative Guide from our Client Center here. Designers can use our Photoshop files as layers during the concepting process to ensure the aesthetic of the ad is preserved. The guide includes the following standard IAB sizes:

120x60
160x600
180x150
300x250
300x600
728x90

File with both layers on

Top layer (layer is transparent, except for the logo—shown as gray here for illustrative purposes)

Bottom layer

Layer view

Note that this guide is available for use during the creative concepting process only. The cost of the icon license is covered for ads delivered through Atlas. If you’d like to license use of the logo for other purposes, click here for more info.

We hope the Creative Guide is useful in helping you deliver effective creative that also meets the goals of increased transparency about ads for consumers!

Thanks,

Lori

@AtlasAdvertiser | Atlas on Facebook

Have you been using Atlas Media Add-in?

Sarah Chan - MSFT — Mon, 23 Jan 2012 19:06:00 GMT

Atlas Media Add-in was introduced a few months back and so far the response that I've received is that it's been a great tool and time-saver in many ways. While the Media Add-in can perform more functions than what currently exists in the Atlas Import Tool, don't fret! The Atlas Import Tool will still be available until the Media Add-in has exceeded all the capabilities of the existing Import Tool.

First off, do you love Excel as much as I do? If the answer's yes, you'll find that many functions that can be performed in the Atlas Media Console can be easily translated into the Media Add-in with simple copying and pasting.

Below I will highlight some of my favorite time-savers for using this tool:

· Updating multiple billing periods: Are you currently navigating through the Media Console pages into separate Cost Packages just to update flighting or costing properties? Did you recently re-negotiate your rates and need to make adjustments to the Cost Package? Use the Media Add-in to quickly update multiple billing periods by making adjustments to existing fields or inserting additional rows. Note that you will need to do this on a Cost Package by Cost Package level, but the ease of making these adjustments in Excel will be a time-saver.

· Updating Placement media codes: If you find that you constantly need to update Placement media codes or need to use unique codes that vary across Placements, you can easily accomplish this through the Media Add-in. Drill down into the Buy or Cost Package level, pull an export of the Placements, update the media cost properties and click Submit.

· Activating and inactivating Placements: Easily drill into the Buy or Cost Package level, select the Placements that need a status change, and click Submit. It's just that simple.

· Changing Buy status: No need to log into the Media Console to update a Buy status from Drafted to In Negotiation, or one of the other property options. Simply select the drop-down to change the status and click Submit.

· Uploading creative files and creating ads: You can copy the full file path from your desktop of the creative file (image or flash) to upload into the default creative directory, along with creating an ad from the file in bulk. This reduces the steps to creating an ad, but only if you're able to house these creative files in the default directory.

· Updating clickthrough URLs in ads: Need to quickly update multiple clickthrough URLs for ads? Quickly pull a list of all ads under an Advertiser (image or Flash), update the clickthrough URLs for the associated ad rows, and then click Submit. Tada!

This is the first iteration of the Media Add-in to release to all clients and we are always looking for feedback on ways the tool can be improved. If you have feedback, please let your Atlas representative know.

And if you’re not using the Media Add-in, I encourage you to reach out to your Atlas representative to download and start using the tool.

If you have any best practice questions, please reach out to your Atlas representative.

If you have any technical or troubleshooting questions, please refer to the Atlas Client Center knowledge base and training videos. If your Atlas Branch is using the Media Add-in for the first time, please reach out to our Integrated Technical Support (ITS) team at its@microsoft.com to request access.

Thanks,

Sarah

@AtlasAdvertiser | Atlas on Facebook

Announcing the Launch of a New Search Solution

Lori Goode - MSFT — Tue, 17 Jan 2012 05:45:00 GMT

We’ve been reimagining search campaign management, and the new Atlas Search is finally here and available for all Atlas clients!

EFFICIENCY

We set out to build a tool that was:

Easy to learn,
Easy to use, and
Saved valuable time and resources

The Atlas Search Desktop Tool (ASDT) is all of those things. You can traffic up to 1mm keywords within 24 hours by simply exporting your keywords from the search engines, and then dragging and dropping the file into the tool. Click redirects are created at the click of a button and ready to upload back into the search engine. No really, it’s that simple!

MEASUREMENT

OK, so the ASDT will keep traffic time to the barest minimum. But when you’re using the ASDT, you also benefit from deeper connections between search engine data and Atlas data. You’ll be able to pull search engine dimensional and fact data side-by-side with Atlas data in MyReports, giving you the ability to assess campaign, ad group, ad, keyword, and landing page performance.

We’ve also updated our Advanced Analytics reports to ensure they’re compatible with the new, simplified click redirects created in the ASDT. To leverage deeper insights into your Search performance, you can request the:

Keyword Path Analysis report to help you uncover search behavior patterns to show which keywords drive prospects into and through your sales funnel, or the

Search and Display Synergy report to understand how your conversions get a boost when you combine display ads with your paid search, and identify the best opportunities to maximize it (screenshot shown left).

Redirects created with the ASDT also weave right into your Engagement Mapping results, allowing for holisitic attribution across channels and insight into the purchase path.

WHAT’S NEXT

We’ve just introduced you to solutions enabling you to efficiently traffic, track, and measure your search campaigns through a new desktop tool; however, we’ve also just released a brand new API that will support the launch of a new Search Engine Management (SEM) channel in the Atlas Technology Partner Alliance (ATPA). This Phase Two will allow you to enjoy the flexibility and control of managing paid search campaigns through an SEM, while relying on the breadth and scale of Atlas for conversion attribution and analytics.

We can’t wait to share more details on this exciting 2^nd Phase. Until then, if you’d like to get on your way to efficient trafficking for search keywords backed by robust reporting and analytics, contact your Atlas representative, or visit the Atlas Client Center to learn more.

Thanks,

Lori

@AtlasAdvertiser | Atlas on Facebook

NEW Atlas Media Add-In training and documentation to drive efficiencies

Steve Hanvey - MSFT — Wed, 11 Jan 2012 07:07:00 GMT

Life moves pretty fast when you spend most of your waking hours at work. If you don’t stop and look around once in a while, you could miss what’s really important to you (Bueller, 1986).

Thank goodness for time saving efficient technologies and programs!

Well great news! Atlas launched the Media Add-In, an Excel Add-In that allows you to manage high-volume campaign management tasks in bulk. Now isn’t that a superb example of technology creating efficiencies?

On top of that, we’ve just released a full suite of 8 NEW e-learning courses designed to help you use the Media Add-in, together with 5 NEW supporting documents in Client Center.

To start learning how the Atlas Media Add-In can save you valuable time, follow these links below:

Atlas Media Add-In e-learning courses in Client Center

Atlas Media Add-In documentation in Client Center KB

You can also use the Suggested Search Term ‘Media Add-In’ in both the Atlas Training Application and Client Center KB search fields to locate all NEW resources.

We encourage you to reach out to the Atlas Support team right now if you’d like to start using the Media Add-in.

Thanks,

Steve

@AtlasAdvertiser | Atlas on Facebook

Atlas Product Update 2011 Webinar Available for Viewing

Lori Goode - MSFT — Tue, 20 Dec 2011 20:04:00 GMT

If you missed the Product Update Webinar we hosted on December 7, fear not! It’s just been posted to our Client Center for on-demand viewing.

The intention of the webinar was to recap the major product releases of 2011, some of which included:

Media Add-in
Audience Messaging
100% Impression Data Passback
Atlas Search Desktop Tool
AdChoices
Intraday Conversions
DSP in the Atlas Technology Partner Alliance

As I prepared for the webinar, one thing emerged as self-evident: we have had an incredibly busy, pivotal year.

As I reflected over the year, 2011 marked a tide of change: we built and released a number of brand new solutions for our clients. The significance of these major new releases lends itself to continued progress in 2012, where we’ll bring more innovative new solutions to the market, and give focused attention to improving existing features.

I truly look forward to sharing new updates with you in the coming year!

Many thanks,

Lori

@AtlasAdvertiser | Atlas on Facebook

Audience Messaging Launches!

Lori Goode - MSFT — Tue, 20 Dec 2011 17:48:00 GMT

It’s with great excitement that Atlas officially launched Audience Messaging at the beginning of December. Audience Messaging is a brand new solution in the Media Console that enables real-time decision-making to deliver the most relevant messages to your audience.

Over the past year, we’ve been working with clients participating in the beta to continue to unlock features and capabilities for Audience Messaging, and we’ve already seen some great results that we hope to share soon.

At the very base of the solution, we’ve brought all of our long-standing targeting capabilities directly into the Media Console in a brand new, simple-to-use interface. These existing capabilities include standard audience criteria like action tag remessaging, geo location, browser type, and more. But on top of the new workflow and integration with the Media Add-in, we’ve also built additional features that are true differentiators in the marketplace. For starters, we’ve added extensive controls and flexibility for managing audiences, allowing clients to:

Define an audience based on multiple criteria
Place frequency caps for increased controls on the creative, placement/ad, and audience levels
Copy audiences to make adjustments, or retain base audiences to build upon
Share audiences to other advertisers to more closely manage messaging across campaigns
Set priority levels on the messaging for audiences per media placement
Assign ad weighting to messages

All of these features are designed to allow for complex messaging strategies, ensuring you have the right levers to maximize media effectiveness and optimize for consumer relevancy.

We’ve also introduced brand new audience criteria with Audience Messaging’s ProfilePlus. ProfilePlus allows Atlas clients to leverage Microsoft Audience Intelligence data for creating segments to use in their audiences across all their publishers and campaigns. Previously only available through Microsoft media buys, you can now add Microsoft Age and Gender profile data, as well as Search Remessaging* data to your audiences to use across Atlas campaigns. The addition of Microsoft data provides unique richness to your audiences that will augment relevancy for delivering the right message to the right person at the right time.

Increasingly, we’re seeing audience data being directly managed and controlled by the agency and advertiser, and Audience Messaging enables Atlas clients to more closely manage their audiences holistically. The launch of Audience Messaging represents a big milestone for Atlas, and is the first step towards bringing more audience-focused solutions to our clients.

To learn more and get started with Audience Messaging, contact your Atlas representative.

Thanks,

Lori Goode

@AtlasAdvertiser | Atlas on Facebook

*Search Remessaging is only available in the U.S. at this time.

Upcoming Atlas Product Update Webinar: December 7th

Lori Goode - MSFT — Fri, 02 Dec 2011 16:39:43 GMT

Please join us for a webinar from 10:00 A.M. to 11:00 A.M. (Pacific Standard Time), on Wednesday, December 7th, as we review the details of our 2011 release of Atlas products. Contact your Atlas Account Manager or Client Partner to receive the detailed invitation.

Atlas Product Marketing will host this one-hour webinar that will cover recent Atlas product releases, including:

Media Add-in
Audience Messaging
Atlas Mini
100% Impression Data Passback
Atlas Search Desktop Tool
AdChoices
Intraday Conversions
Atlas+ Enterprise Hosted Offering
DSP in the Atlas Technology Partner Alliance

We're pretty excited about our lineup of new Atlas features, and look forward to seeing you there!

Lori

@AtlasAdvertiser | Atlas on Facebook

Atlas Learning Solutions for the Multi-tasker

Tamara Horn - MSFT — Mon, 31 Oct 2011 17:15:00 GMT

If you’re like me, a typical day involves a combination of analyzing data, developing new strategies, dealing with email, attending meetings, tending to customers and peers, collaborating, reviewing the latest industry news, meeting deadlines, checking in with the boss, and trying to squeeze in a meal somewhere...phew!

With so much going on, it can be impossible to carve out 4 or 5 hours to dedicate towards Atlas Learning.

I understand that…we understand that—which is why we’ve made learning Atlas Media Console simple.

Atlas Client Center is all about learning what you want, when you want. Our library of Atlas Media Console training videos are all around 3 minutes long and are designed to provide specific and relevant information quickly.

My personal advice for multi-taskers like myself? Don’t cram in all of your learning at once. Take advantage of the category topic buckets and spread your learning over the course of an appropriate amount of time for you. Using the role-based curriculum suggestions is also a great way to prioritize topics based on your needs.

Here’s an example:

The Challenge:

You need to generate a report but have never used the reporting features in Media Console. Your schedule is pretty full and you only have about 45 minutes to figure out how to pull reports.

What do you do?

1) Take 3 minutes to view the four videos in the My Reports category.

2) Take 5 minutes to try out what you just watched because most people learn by doing.

Result:

You’ve learned to generate a report, build a custom report, and schedule reports through videos and practice in just about 30 minutes.

Check out how else we’ve modernized our education offering in Client Center.

• US: https://advertising.microsoft.com/client-center

• Europe & Asia Pacific: https://advertising.microsoft.com/europe/client-center

Kind regards,

Tamara Horn

@AtlasAdvertiser | Atlas on Facebook

Reminder that AdChoices program is launching!

Lori Goode - MSFT — Wed, 12 Oct 2011 23:32:17 GMT

Our AdChoices program launches tomorrow for Atlas Media Console clients! We are looking forward to bringing our advertisers a simple and scalable method for implementing enhanced notice on their ads according to Self-Regulatory Guidelines for Online Behavioral Advertising (OBA).

By way of a quick update, we will not be automatically opting all U.S. advertisers into the AdChoices program at launch, but will be deferring that until a later date. We’ll make sure that all parties have ample notice before this occurs.

For more information on the launch, feel free to check out an earlier blog post on the topic, or access the client webinar on the industry initiative.

If you have any questions, please feel to reach out to your Atlas account representative.

Many thanks,

Lori

@AtlasAdvertiser | Atlas on Facebook

Atlas Launching AdChoices Program

Lori Goode - MSFT — Fri, 07 Oct 2011 20:24:00 GMT

As advertisers, our efforts focus on bringing awareness to our brands and products, connecting deeply with consumers in relevant and meaningful ways. And while we all strive to implement the most effective, most strategic plans to reach our audiences, we should remain consumer-focused along the way. Part of that consumer-focus means providing transparency and education about our digital practices in data collection and use.

The desire for industry to provide consumer focus was the impetus for the self-regulatory program for Online Behavioral Advertising (OBA) initiated by the digital advertising industry to provide consumers with transparency and choice regarding online advertising. The program was derived in response to the recommendations and guidance set forth by the Federal Trade Commission (FTC) in the U.S., and is implemented by the Digital Advertising Alliance (DAA)—a group comprised of various important industry associations including the AAAA, DMA, IAB, NAI, BBB and others.

Microsoft continues to play a key role in promoting consumer education and building confidence and trust with our partners by supporting the OBA self-regulations. To ensure our compliance with the self regulations, Atlas will be launching the AdChoices program in the Media Console next week.

For advertisers in the United States, you will automatically be opted-in to display the AdChoices logo for all eligible ads created after the program launches. If you’re using a 3^rd party vendor to implement AdChoices, you may manually opt-out after launch by updating your Advertiser properties.

If you advertise outside the U.S., you will not be automatically opted-in, however you may choose to adjust those settings should you wish to display the AdChoices logo on ads created after launch.

AdChoices is specifically a U.S. industry initiative for now, however EU member states have passed various laws under the EU e-Privacy Directive to promote similar transparency around consumer data collection. In fact, we are seeing the AdChoices icon displayed across brands throughout Europe in advance of official standards. At this time, there is still uncertainty on exactly how each member state will implement a standard solution for the Directive, but be assured that Microsoft is involved in conversations to help bring transparency, privacy, and control to consumers.

In the coming days, Atlas clients can expect to receive more information regarding the launch. You can also check out our recent webinar on the initiative here. If you have further questions, please reach out to your Atlas representative.

Many thanks,

Lori

@AtlasAdvertiser | Atlas on Facebook