adc_logo_blueOur AdChoices program launches tomorrow for Atlas Media Console clients! We are looking forward to bringing our advertisers a simple and scalable method for implementing enhanced notice on their ads according to Self-Regulatory Guidelines for Online Behavioral Advertising (OBA).

By way of a quick update, we will not be automatically opting all U.S. advertisers into the AdChoices program at launch, but will be deferring that until a later date. We’ll make sure that all parties have ample notice before this occurs.

For more information on the launch, feel free to check out an earlier blog post on the topic, or access the client webinar on the industry initiative.

If you have any questions, please feel to reach out to your Atlas account representative.

Many thanks,

Lori

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