Most media plans tend to start and end in Microsoft Excel. With that in mind, we’re very excited to bring you version 1 of our new Excel add-in, bringing functionality from the Media Console right to the program you’re so familiar with using.

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The Atlas Media Add-in leverages our suite of Atlas APIs, which enables quick calls to the server to access most of your campaign management, creative, and trafficking workflows in Excel. With the Media Add-in, you can create and make edits to:

  • media plans
  • buys
  • packages or placements
  • ads
  • ad and audience assignments

The Media Add-in also better supports some of our current beta features: Audience Messaging (releasing out of beta very soon!) and our ATPA Rich Media program. Surfacing both of these features in the Media Add-in will provide additional scale and operational efficiency.

A very big thank you to the clients who participated in the closed beta program for the past three months. Your feedback was extremely valuable, helping influence not only this release but also our future strategy. We look forward to continued feedback from all our clients to bring greater functionality in upcoming versions!

For more information about the Atlas Media Add-in, please contact your Atlas representative.