Case Study: Monster Uses 100-Percent Data Passback To Drive Deep Insights On Media For Partners

In addition to running its well-known and successful online job site, Monster.com, Monster also helps its clients to place ads containing job listings across other sites via the Monster Career Ad Network product. And while it has long been clear that the Career Ad Network drives job seekers to its clients’ sites, it hasn’t always been easy for Monster to quantify the exact value of those ads beyond an immediate click and successful job application.

To address this challenge, Monster turned to the the 100-Percent Data Passback solution from Atlas, an advanced report which captures details about every single ad impression that Monster serves for their clients. With the Atlas 100-Percent Data Passback solution, Monster is able to measure every digital touchpoint – every impression, every click and every action – on the path to a conversion, and to show their Career Ad Network clients the holistic impact of their campaigns. The Atlas 100-Percent Data Passback enables Monster to offer their clients a deep level of detail and transparency regarding their recruitment spending, and makes Monster an even more valuable and trusted partner.

For more details on how Monster is using Atlas and the 100-Percent Data Passback solution, download the case study here.