Atlas Blog

Online training has been developing as an integral part of the learning landscape at businesses globally for some time now. Atlas has also invested heavily in its service and support offering in the shape of Client Center. Client Center continues to...

How much time do you spend pulling campaign reports, formatting them, and sharing them with your stakeholders? And how many data sources do you have to include? How quickly can you make time-sensitive creative or media optimization decisions for live...

Last week, we launched a series of features in the Media Console aimed at evolving the Atlas Universal Action Tag (UAT). Largely based on client feedback and changing needs for tag management, these features increase flexibility, control, and ease of...

To be honest, I looked forward to taking a quiz about as much as I looked forward to a root canal. However, I have to admit that the information I was quizzed about was the stuff that stuck. Just like eating my broccoli, testing my knowledge was good...

Rich media has long been an area of innovation in our industry, both creatively and technically. Now one of the oldest (!) point solutions, the newness of emerging formats never seems to slow. The evidence of that continued growth shows up in the most...

I’m frequently fascinated by the origins of unusual words and phrases we use every day. Most recently, while preparing this very post you’re reading, I wrote the perfect phrase to describe what the new Atlas My Reports Provisional Stats are; they are...

A few months ago, we launched the AdChoices program in the Atlas Media Console, giving advertisers and agencies an easy way to provide enhanced in-ad notice to consumers according to the Self-Regulatory Guidelines for Online Behavioral Advertising (OBA...

Atlas Media Add-in was introduced a few months back and so far the response that I've received is that it's been a great tool and time-saver in many ways. While the Media Add-in can perform more functions than what currently exists in the Atlas Import...

We’ve been reimagining search campaign management, and the new Atlas Search is finally here and available for all Atlas clients! EFFICIENCY We set out to build a tool that was: Easy to learn, Easy to use, and Saved valuable time and resources The Atlas...

Life moves pretty fast when you spend most of your waking hours at work. If you don’t stop and look around once in a while, you could miss what’s really important to you (Bueller, 1986).   Thank goodness for time saving efficient technologies and...