The following has been cross-posted from the Global Microsoft Advertising Blog.

After a brief sojourn post Cannes Lions, we’re going to start releasing some more fantastic insight from digital leaders as part of our Ad Vision Series of interviews.

Every week for the next few months, we’ll showcase thoughts captured in the south of France from advertising and marketing experts from all over the world.

In today’s chat, Andrew Bibby talks to Nick Seckold, who heads up Digital Direct at Mindshare Asia Pacific, about advertising in the region, the challenges media planners face, mobile marketing and much more.

Let us know what you think and if you have experiences you’d like to share.

Cheers

Mel