Last month Microsoft Advertising Asia had the chance to catch up with Adam Hemming from ZenithOptimedia.

 

Adam notes that there’s been a recent shift in how marketers approach advertising, and that they “are starting to understand a little bit more that the key benefit of digital is in enabling consumers to actually engage with campaigns because of the two-way nature of digital.”

 

Adam gives his perspective of how digital is impacting advertising in Asia in the video blog here: