Microsoft Advertising Asia Blog

This post is cross-linked from the Global Microsoft Advertising Blog For most of us, social media has become an integrated part of our daily lives and has changed the way we interact with not only each other but with businesses and organisations. Facebook...

We are thrilled to announce the Southeast Asia winners of our creative storytelling contest – The Microsoft Advertising Story Awards (MSAs). Jonny Lang, from Young & Rubicam (Y&R) Singapore, won the brand category, and Jeremy Paul, from...

You may have noticed a new look for our Asia Community site this week. The site was refreshed to provide a clean, visual and social experience for our members. The site is set up for integrating our social channels like Twitter by pulling information...

Men have long been a staple target audience for brand marketers when it comes to technology, telcos, autos and entertainment. But men, specifically bachelors, in Asia are evolving beyond their male-dominated categories. Savvy marketers in Asia need to...

Two great studies were recently completed examining the effectiveness the IAB Rising Stars premium ad formats – one from Microsoft Advertising UK and one from the IAB and IPG Media Labs. The research was done in an effort to move the industry away from...

has fundamentally changed communications. More than a telephone, Skype lets you see the person you are talking to and truly share moments. You are never tied to a landline or a cord, and all you have to do is download the software or app. As a marketer...

The following has been cross-posted from the Global Microsoft Advertising Blog . With less than two weeks to submit your entry to the Microsoft Advertising Story Awards , one of our global judges - Mainardo de Nardis...

Digital media has greatly expanded the canvas for storytelling, but successful storytelling still means a careful balance of the “story” and the “telling”. A great story, poorly told, will not captivate, and a bad story, even when told well, will not...

Jason Scott, General Manager for Asia, Microsoft Advertising, shares his excitement for the Microsoft Advertising Story Awards , or the MSAs, which challenges marketers from 30 countries across the world including Japan, India, and Southeast Asia to submit...

The following has been cross-posted from the Global Microsoft Advertising Blog . On the heels of last night’s unveiling of exciting research the IAB has conducted with IPG Media Labs and Microsoft Advertising , I am thrilled to share more great...