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Tagged Content List
Blog Post:
Brian Monahan on Media Evolution - #AdVision
Shelby Healy - MSFT
What does science fiction have to do with the evolution of media consumption? In this week's AdVision, we discuss how our hunger for multi-screen media consumption is transforming the way we digest our world. Brian Monahan EVP, Managing Partner, IPG Emerging Media...
on
Wed, Jan 4 2012
Blog Post:
Natasha Hritzuk on Online Consumer Behavior - AdVision
Shelby Healy - MSFT
Welcome to our latest installment of our AdVision series, where we interview the top minds in the advertising industry on topics ranging from analytical insights to where to find creative inspiration. In this week's segment, we interview Natasha Hritizuk, Director of Global Insights and Analytics...
on
Wed, Dec 21 2011
Blog Post:
Ask Dabitch from Adland.tv on Advertising Pop Culture - #AdVision
Shelby Healy - MSFT
We caught up with adland.tv 's Ask Dabitch at Advertising Week and talked about creativity, what's new and interesting in digital advertising and how it's an integral part of pop culture. "Adland.tv is an archive of all the commercials that I find and curate from all over the world... it's an important...
on
Fri, Dec 16 2011
Blog Post:
Jen Brown of TODAY.com on Cross-Platform Storytelling - #AdVision
Shelby Healy - MSFT
We interviewed Jen Brown, site director of Today.com, at Advertising Week and learned a bit about the magic behind one of television’s most popular morning programs. With a robust population of five million daily viewers tuning in from 7 to 11 each morning...
on
Thu, Oct 13 2011
Blog Post:
The Future of Social Media – Why Actually Listening to Customer’s Preferences is Important
Tom Costello - MSFT
MicroStrategy’s Chief Evangelist and SVP of Social iCommerce Karl-Heinz Land started off their “Holy Grail of Marketing” session by addressing what he meant by: “Is the end of advertising as we know it near?” Assuaging all fears that advertising itself was nearing its end (to the relief of all involved...
on
Mon, Oct 10 2011
Blog Post:
Women in Marketing– Ad Week 2011
Kristin Ogdon - MSFT
A powerhouse panel of female executives addressed a packed crowd of Ad Week delegates in yesterday’s “Women & Marketing” session. The panel, led by moderator Susan Credle, CCO of Leo Burnett, addressed the state of marketing to women today. Are brands reaching women with relevant...
on
Fri, Oct 7 2011
Blog Post:
Advertising Week 2011 Wrap Up–Here’s Our Story
Shelby Healy - MSFT
What a week! We’ve had a wonderful time learning, sharing stories and meeting new faces from the advertising world. A heartfelt thanks to our blogging team who delivered all of the action of the field to your screens. You can see all of the coverage in the...
on
Fri, Oct 7 2011
Blog Post:
Saatchi Goes 7X7 @ Advertising Week 2011
Jay Crutcher - MSFT
Life is like a box of chocolates, you never know what you’re going to get. I hadn’t heard that in a while, but the phrase came to mind when I read Saatchi & Saatchi’s Advertising Week session description. It was one of those highly eclectic group of speakers coming together under...
on
Thu, Oct 6 2011
Blog Post:
Danielle Sacks and Maurice Levy Discuss Risk, Failure, Winning, and the Future CMO
Kaila Wyman - MSFT
One of our favorite industry reporters, Fast Company’s Danielle Sacks went one-on-one with Publicis Groupe Chairman & CEO, Maurice Levy, about risk-taking, the industry’s move to digital marketing, and his big bets. Here’s what he had to share. How Levy Approaches Risk ...
on
Thu, Oct 6 2011
Blog Post:
The Consumer Journey - A New Model to Help Marketers Connect with Consumers at the Right Time and Place
Natasha Hritzuk - MSFT
Today, I presented an exciting new study at Ad Week in New York that takes a fresh look at the consumer purchase journey. Over the years, we’ve spent a lot of time tracking how shoppers journey from the research phase through to post-purchase. But there’s been less focus on uncovering why...
on
Thu, Oct 6 2011
Blog Post:
Wired Innovation Roundtable – Advertising Week 2011
Jennifer Jones - MSFT
The genesis of big ideas. And the nexus of tomorrow. Moderator: Jason Tanz , New York Editor, Wired Mark D'Arcy , Director, Global Creative Solutions, Facebook Jason Harris , President, Executive Producer, Mekanism James Spindler , Chief Creative Officer, @radical.media Dave Clemans , Executive...
on
Thu, Oct 6 2011
Blog Post:
Private or Open Exchanges? How about just controls and efficiencies?
Diego Panama - MSFT
There was a lively discussion today at the Performance Display Event presented by Criteo. Most interesting to me was the conversation around publishers enabling RTB through either “private” or “open” exchanges. Peter Naylor, EVP of Digital Media Advertising at NBC Universal and...
on
Thu, Oct 6 2011
Blog Post:
New Content Partnerships Give Advertisers What They’ve Always Wanted – And Then Some
Mark Kroese - MSFT
Every so often, you realize that you’re part of a “tipping point” moment. This particular moment is about the transformation of TV from a one-size-fits-all passive experience to a personalized, social and irresistibly interactive experience. For both consumers and advertisers, the promise...
on
Thu, Oct 6 2011
Blog Post:
Microsoft Simplifies Digital Storytelling
Jennifer Creegan - MSFT
Wow, what a great couple of days it has been in NYC here at Advertising Week ! I always tell people that one of the best parts of my job is when I get to roll up my sleeves and interact with customers and other thought leaders, within and outside Microsoft. There has been no shortage of thought leadership...
on
Wed, Oct 5 2011
Blog Post:
Reuters Leadership Roundtable – Advertising Week 2011
Jennifer Jones - MSFT
Industry leaders set the stage for Advertising Week's thought leadership program with a candid discussion on challenges and opportunities in today's disruptive landscape. Moderator: Jim Impoco , Executive Editor, Thomson Reuters Featuring: Frank Holland , CVP, Advertising and Online, Microsoft, Bob...
on
Wed, Oct 5 2011
Blog Post:
Microsoft’s Principle Researcher, Bill Buxton: Ubiquitous Computing is Here and Will Be Our Future
Kaila Wyman - MSFT
Bill Buxton captivated the audience immediately by introducing “ubiquitous computing,” explaining that computers are everywhere you need them or want them, you just don’t notice it. An example he gave is the computing of anti-lock brakes, you don’t think about them until you slam...
on
Wed, Oct 5 2011
Blog Post:
Video: Plan, Verify, Assess Impact - Cross Platform Analytics with Kate Sirkin from SMG - Advertising Week 2011
Mel Carson - MSFT
In this high-altitude conversation with Kate Sirki - Global Research Director at Starcom MediaVest Group , we talk about the three phases of effectively measuring cross-platform campaigns, how brands should be keeping up with the ever-changing nature of technology, and her thoughts on the most effective...
on
Wed, Oct 5 2011
Blog Post:
IAB CEO Randall Rothenberg on MIXX and Storytelling - Advertising Week 2011
Mel Carson - MSFT
Randall Rothenberg took a few minutes out of the IAB MIXX conference to talk to us about this year’s theme of storytelling, his thoughts on how device ubiquity is impacting advertising and the way we market to consumers, where we’re headed with social, and a little tribute to our own Jaron Lanier about...
on
Wed, Oct 5 2011
Blog Post:
Top CEOs and COOs on Data, Social and Staying One Step Ahead - Advertising Week 2011
Kaila Wyman - MSFT
Advertising Week 2011 started strong today with a panel of top CEOs and COOs from the industry moderated by Felix Gillette, writer for Bloomberg Businessweek. I’m not the biggest fan of panels but this one was well worth it. The highlights are captured below. Tweet @MSAdvertising what tips from...
on
Tue, Oct 4 2011
Blog Post:
Mobile is the Key to the Holy Grail… just not quite yet - Advertising Week 2011
Diego Panama - MSFT
By Holy Grail I mean the promised land of unlocking the serious money that is still spent on “traditional media” and moving it to digital. At the MMA Connected Leaders Forum on Mobile, Agency leaders asserted that mobile is not only an up and coming distribution channel, but that it may also...
on
Tue, Oct 4 2011
Blog Post:
From Control to Connection, Taking Advantage of Social Media – Advertising Week 2011
Jennifer Jones - MSFT
Social Media continues to be a major player in marketing themes presented at Advertising Week. Booz & Company and Buddy Media presented findings from a recently conducted joint-research study examining major companies across multiple industries. The study looked at how companies are transforming...
on
Tue, Oct 4 2011
Blog Post:
Quentin George from IPG Media Labs on Data & Technology - Advertising Week 2011
Mel Carson - MSFT
8 minutes is all you need with Quentin George to get a real handle on what’s important with regards to innovation and data in the advertising space. Following on from our post yesterday on his session on the CMO Desk , we spent some time asking him about the discussion, whether creativity is stifled...
on
Tue, Oct 4 2011
Blog Post:
Video Interview: Doug Zanger from Advertising Week Social Club
Mel Carson - MSFT
We chatted to Doug Zanger last night about his army of bloggers and tweeters at this year’s event. Such a nice chap, we talk about who he’s looking forward to talking too, who’s in their social media club and what he’ll be wearing today. For more coverage from Advertising Week 2011, bookmark our microsite...
on
Tue, Oct 4 2011
Blog Post:
Mobile as Mainstream – Advertising Week 2011
Jennifer Jones - MSFT
In his session "Mobile as Mainstream," Mark Donovan, Senior Vice President and Senior Mobile Analyst at comScore discussed how today’s evolving media consumption market creates the need for holistic audience measurement. He shared insightful data about mobile consumption and discussed the challenges...
on
Tue, Oct 4 2011
Blog Post:
The CMO Desk of the Future, Today. Quentin George from IPG at Advertising Week 2011
Mel Carson - MSFT
Quentin George, IPG’s Chief Innovation Officer, took the stage at the end of a jam packed day here at Advertising Week 2011 and talked about his passion for data. Up on stage, he generously let representatives from tickr.com (Tyler Peppel) and chartbeat.com (Tony Haile) talk about their data...
on
Mon, Oct 3 2011
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