Browse by Tags

Hot off the press – discover how Microsoft Advertising UK increased Sky’s mobile traffic 133% through a mobile search campaign. Sky operates the most comprehensive multi-channel, multi-platform television service in the UK and Ireland, with over 10.4 million households across the UK and...

I’ve been demoing Microsoft’s Windows 8 consumer preview to several UK media agencies and clients on my new Samsung tablet Series 9 (a piece of kit designed for windows 7) over the last few weeks, and the feedback has been overwhelmingly positive. My demos started off as 15 minute slots...

In just four weeks, thousands of creatives, advertisers, marketers and agencies will descend on Cannes, in the South of France, for the Cannes Lions International Festival of Creativity . Birds Eye Bing Map of La Croisette 2012 is the 11th year we’ve proudly sponsored the event and it...

Bit of Friday fun for you! Do you remember we talked to Ben Rudolph a few weeks back about the Windows Phone and how well it had bee received by tech critics? Well recently he posted about their Smoked By Windows Phone challenge and the numbers behind that awesome campaign and they’re impressive. Read...

As we mentioned on Twitter last week, the Bing team have been busy over recent months bringing a new experience to Bing users to help them do more . In this behind-the-scenes video you’ll hear the inside story from Online Services President Qi Lu and his team as they explain the new features and how...

The IAB’s Rising Stars formats were selected for their potential to drive brand equity at scale. But marketers and planners want to know how they compare to the current ‘go-to’ standard formats for branding at scale such as the MPU. Why? Because nowadays it is all about ROI not risk...

Now the local winners of our Story Awards have been announced and the process of assessing all the entries for the grand prize of a trip to Cannes Lions is underway, we caught up with one of our global judges - Matt Walsh, VP / Executive Experience Director at Crispin Porter + Bogusky – and asked him...

Today, Pepsi MAX joins forces with global entertainment innovators, Xbox LIVE to announce the launch of a Pepsi MAX branded mini-game modelled on the innovative football action seen in Pepsi MAX’s Crowd Surfing TV campaign. This UK project is part of a wider global digital push to amplify the 2012...

A common cry these days in digital is “evolve or die”. With the pace of innovation (and thus change) in our industry getting faster than ever, brands are finding it difficult to keep up with what’s trendy, both from a technical point of view and via the ever-changing appetite of consumers. Two weeks...

For most of us, social media has become an integrated part of our daily lives and has changed the way we interact with not only each other but with businesses and organisations. Facebook, Twitter, Pinterest, LinkedIn and Skype are a few examples of social networks that have been around for a relatively...

Today MSN UK has launched the “ More than a pet” channel ”. It’s a great example of how Microsoft Advertising UK has partnered with the media agency MediaVest to create a strong solution for their client MORE TH>N. During the eight month partnership, the new “More...

We can’t do anything these days without hearing something about “social media.” We’re tweeting, posting, sharing and liking all kinds of content. Advertisers are intrigued and want to understand how ‘social’ can elevate and impact their brand’s conversations...

Microsoft today announced the [ Middle East and Africa winners of its new creative storytelling contest – The Microsoft Advertising Story Awards (MSAs). In a closely contested competition Michelle McKenna, Taryn Scher & Philippa Heal, from Ogilvy South Africa won the brand category, and Tal...

Last week in New York the buzz was all about content, content, content . But a successful marriage of content and technology is nothing without creativity, and we mean through exceptional creative thinking. Jumping at the chance to become founding members of next week’s Creative Week , Microsoft...

We took a break from this series last week while were were covering the Digital Content NewFronts in New York, but wanted to polish off our conversation with Steve Clayton with his thoughts on what’s now and what’s next at Microsoft. Can you guess? No? Then watch this 3 minute video to find out! Steve...

In January, we invited the top creative thinkers across the globe to participate in the inaugural Microsoft Advertising Story Awards, a contest dedicated to showcasing the world’s best in digital storytelling. Over the last ten weeks, we collected many exceptional entries telling brand stories...

On 25 th April, Dave Coplin (Microsoft’s Chief Envisioning Officer) gave a keynote presentation for the Agenda Setters Programme at Internet World London. Dave had a horrendous journey to the event, getting stuck on a train just outside Marylebone station while tree surgeons removed a fallen tree...

Yesterday, senior representatives from Microsoft, Google, AOL, Yahoo! and Hulu took to a stage in New York in an unprecedented display of unity to lay claim to that “digital video is no longer a sideshow.” That very rallying cry opened proceedings at the Digitas NewFront event, when...

Microsoft has announced the UK winners of its new creative storytelling contest, The Microsoft Advertising Story Awards (MSAs) at a glamorous champagne reception held at The Ivy Club in Covent Garden, London. It was a lovely setting, tasty food and flowing Champagne all making for the ideal evening...

These days whatever it is you want to do - whether it is to find a convenient pub for a quick beer, or to plan your next holiday, you are very likely to start off the process with a search engine. Bing UK prides itself on taking search beyond ten blue links to actually helping you complete these tasks...

As you may have seen in recent weeks , some developers are earning big money with our Microsoft Advertising SDK for Windows Phone. Last week both GeekWorks LLC and Four Bros Studio highlighted their positive experiences with the Microsoft Advertising solution, outlining how easy it was to install the...

Microsoft Advertising UK’s newly formed Microsoft Mobile Collective recently held their first event, at Microsoft’s “living room of the future” in their London offices. The purpose of the Mobile Collective, which is made up of the heads of mobile from UK media agencies, is...

Recreating the traditional broadcasting “upfront” opportunities for brands to see new content and reserve advertising space, Microsoft Advertising ’s Digital Showcase played its part in the Digital Content Newfront Week to a packed audience here in New York today. Oozing with quality...

This week in Orlando at the iMedia iMoms Summit , my colleague Stacy Elliott presented a 3-part study about Men we commissioned through Ipsos Media CT . Why present research about men at a moms’ conference? It’s simple, really. While moms are attractive audiences to advertisers because...

Do you remember that feeling you used to get, before the first day of school? That nervous excitement, and an overall feeling that you were embarking upon something big . Welcome to the Digital Content Newfront Week. Digital Content Newfront Week is the first of its kind, founded by six key players...