This year, many Americans will travel far and wide to see music artists play at the country’s greatest music festivals – Noise Pop, Coachella, Ultra and SXSW – and to immerse themselves in the scene.

Planning a trip like this can be a lot of work but, thanks to Chevrolet, Microsoft Advertising and The FADER, Inc., it just got easier. And for those unable to travel this year but still crave the experience, it’s now possible to immerse yourself in the music and festival scene from the comfort of home.

Chevrolet partnered with Microsoft Advertising’s Global Solutions team and The FADER to promote its Chevrolet Sonic and reach a young, mobile audience by creating Sound Discovery, the first digital advertising campaign and curated tool of its kind to America’s favorite music festivals. With extensive editorial content developed by The FADER staff, Sound Discovery offers music lovers and festival goers the opportunity to now:

· Access their favorite festivals, artists and music through comprehensive, guided experiences from wherever they are and across screens – PC, tablet, mobile and Xbox. Building this experience in HTML & HTML5 with down-level flash players for audio and video makes this virtual compatibility possible.

· Get all-access festival coverage to Noise Pop, Coachella, Ultra and SXSW, including how to get there, which bands to see, where to eat, after parties to hit, and points of interest to explore nearby – all found on MSN and backed by the power by Bing:

· Whom to listen and how to see: through the Bing Music Artist page, people can access and preview almost every full-length song their favorite artists have ever created, as well as information about where they’re playing next, how to find the best seats and ticket prices, artist videos and photos, and more.

· Where to go: On each festival page, Sound Discovery’s Plan module will help people find tickets, driving directions, nearest hotels, campgrounds, restaurants, transportation to and from the festival site via Bing map apps – all the one-click planning tools a festival attendee needs.

sounddiscovery

We have a feeling millions of consumers will enjoy Sound Discovery. This may be the first time we’ve built a campaign specifically around music festivals, but bringing this level of technology and creativity to a campaign is a jam session we’re well accustomed to!

Kick back, relax and enjoy the sweet sounds from the road or the comfort of your own home!

Stephen Kim, General Manager, Global Creative Solutions, Microsoft Advertising