Babs Rangaiah from Unilever on Digital Storytelling

Babs Rangaiah from Unilever on Digital Storytelling

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At CES this year, I caught up with Babs Rangaiah who must have one of the most fascinating jobs in the industry as Unilever’s VP of Global Media Innovation.

In this short clip, we talk about their approach to storytelling through digital and what’s exciting him right now coming out of Microsoft.

Think you can tell a great story through digital? We’re giving you the chance to win a VIP trip to Cannes, so read all about it here!

Cheers,

Mel Carson – Digital Marketing Evangelist

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  • I'd love to hear more about Microsofts plans for Skype... I think this is one of the most innovative areas that Microsoft could really develop within Windows.  It needs to be done.

  • Hi Guy - there's some of Steve B's thoughts on Skype in his CES talk: www.microsoft.com/.../ces