#AdVision at #CES 2012: @WPP CEO Sir Martin Sorrell on Digital Advertising Budgets and Mobile

In another world several years and several media plans ago, I was in advertising sales. I began my stint working at my college newspaper (remember those?) entering hand-written insertion orders and frantically leafing through the daily edition to see that my client’s investment appeared in print as beautifully as I imagined when I sold the space. Graduation came and went and so began my collection of media sales adventures. Online display? Check. Search? Of course. Radio? I’ll do it.  The list of media I’ve become familiar with over the years is quite diverse, but one thing has always and will always stay the same. This question from nearly every single client:

“How much should I spend on advertising?”

Sounds familiar, doesn’t it?

In a recent interview at CES 2012, our own Mel Carson caught up with WPP CEO Sir Martin Sorrell to discuss the answer to this very common question. If you’ve ever spent even a second wondering what percentage of sales you should devote to your efforts and where you should be placing your advertising dollar, look no further than the video below:

Great insights from Sir Martin Sorrell and a fun interview to watch to boot. As you start planning for the coming year, consider your audience and where you would like to connect with them when reviewing your budgets - and don’t be afraid to make mistakes! (Just make two good decisions to balance everything).

Stay Curious!

Shelby Healy – Microsoft Advertising