IAB CEO Randall Rothenberg on MIXX and Storytelling - Advertising Week 2011

Randall Rothenberg took a few minutes out of the IAB MIXX conference to talk to us about this year’s theme of storytelling, his thoughts on how device ubiquity is impacting advertising and the way we market to consumers, where we’re headed with social, and a little tribute to our own Jaron Lanier about who he says, “probably more than anyone else on our stage this year, represents the notion of thought leadership at its zenith.”

Thanks to Randall and all his team for a fantastic event and for partnering with our social media team to bring you the event across the web.

For more of our Advertising Week coverage, be sure to visit our Advertising Week 2011 Microsite, become a fan on Facebook, follow us on Twitter and follow our hashtag, #aw8Story.

Cheers,

Mel Carson – Digital Marketing Evangelist