8 minutes is all you need with Quentin George to get a real handle on what’s important with regards to innovation and data in the advertising space.

Following on from our post yesterday on his session on the CMO Desk, we spent some time asking him about the discussion, whether creativity is stifled by so much access to technology, and what advertisers and marketers can expect a few years down the line.

For more of our Advertising Week coverage, be sure to visit our Advertising Week 2011 Microsite, become a fan on Facebook, follow us on Twitter and follow our hashtag, #aw8Story.

Cheers,

Mel