First IAB Film Strip Ad Airs in the UK with Ford Focus

It’s sometimes said digital ad formats are often the same with no innovation.

Well that is simply not true!

Yesterday Microsoft Advertising UK launched its first ever ‘film strip’ format via MSN UK Homepage Takeover for Ford. The ‘film strip’ is one of 6 IAB rising star award winning formats which harnesses the power of 5 x 300x600 ads in one making it a highly interactive format.

The Ford film strip placement is built for interaction so it show cases video, galleries, product information all in one creative, with easy navigation as the user can navigates between pages using the scroll functions.

We worked closely with Mindshare, Unicast and Ford's creative team at Wunderman to build a fantastic piece of creative.

If you missed the homepage takeover, watch the Video or visit MSN Cars on the 20^th September and MSN News on 26^th – 28^th September.

Thanks!

Leena Shah - Marketing Manager - Microsoft Advertising UK